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From a diamond and gold mannequin at $ 112,000 to a Gucci baby sweat suit at $ 1,320, you can never be too young to enjoy a little luxury . While the British Prince Harry and his American wife Meghan Markle are preparing to welcome their first child, they do not miss high-end brands for children's bedroom furniture, baby clothes and many toys.
Personalized beds, cashmere cardigans and traditional mats rocking horses are among the luxury items offered to young people, with a range of brands looking to capitalize on the demand of affluent parents for such expensive items. "It has become a huge market. The royals have helped us a lot, as it gives many of these brands an international platform, "said Kate Freud, editor-in-chief of luxury magazine Baby and Little London.
"You can watch anything from a simple cotton baby growing up that is 90 pounds ($ 117) … to a Burberry changing bag that is 850 pounds and beyond. Some of the prices are really interesting, but the parents are willing to pay for it.
Among the suppliers of luxury baby products is the Spanish company Suommo, whose diamond and pure gold mannequin are sold at 100,000 euros ($ 112,240). A cradle plated 18 carat gold costs 60 000 euros. Other companies offer custom mattresses, gold high chairs or silver rattles.
Harry and Meghan, dubbed Duke and Duchess of Susbad, revealed little during their pregnancy. In January, Meghan told a good holiday she was six months pregnant, but the couple did not know the bad of her baby. British media announced that they had chosen neutral colors for the crib of their new Frogmore Cottage home in Windsor and that they had published a drawing of a car bearing the iCandy logo. , stroller builder, arriving at their doors.
Harry's cousin, Zara Phillips, is an ambbadador for iCandy, whose strollers sell for up to 1,500 pounds ($ 1,956).
Baby Fashion
Like their cousins, the children of Prince William, George, Charlotte and Louis, baby Susbad will likely be an influencer. When the trio was photographed with children's clothing brands like Rachel Riley, Pepa & Company and Amaia, many parents quickly bought the same looks.
"I can imagine (Meghan) mixing traditional brands with a more contemporary twist," Freud said. "Whatever she ends up doing, it's going to be a rush."
The UK child clothing market is expected to have grown 19% to 6.86 billion pounds in 2018 compared to 2013, according to a market research report The Mintel Company, which found that more than one-third of parents felt branded clothing was worth more.
The London Children's Boutique Marie Chantal offers embroidered baby clothes, chiffon dresses and cashmere at prices of up to 350 pounds. .
"We have royal customers, VIP customers and celebrities from around the world," said Erika Loch, sales director. "We use the best cottons, the best sheets and the best pills."
Many designer brands offer ranges of children's clothing popular with fashionistas. At the Bergdorf Goodman luxury store in New York, Gucci baby shoes, Dolce & Gabbana dresses and Burberry outfits are hanging next to a $ 500 teddy bear and a $ 6000 battery-powered car. Mischka Aoki crafted tulle dresses cost more than $ 1,000.
"It's as luxurious as possible," said Andrew Mandell, vice president of home, jewelry and children at Bergdorf Goodman. "It's almost sewing for kids and we start with babies."
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