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Grumpy Cat died at the age of seven. She became an internet sensation in 2012 when images of her upside-down mouth and an un-impressed expression emerged on Reddit. She quickly became the universal digital stenographer of discontent, with thousands of memes and gifs of her broadcast online to communicate apathy or cynicism. Grumpy Cat's online celebrity is quickly translated into a real-world empire with a Christmas movie, a Madame Tussauds wax figurine and a range of products including soft toys, clothes and a scent.
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