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a) Rhythmic Pavement Poetry,
b) A Legitimate University Course at the University of Mumbai,
c) The Bollywood formula for a hit object number or
d) a subaltern cultural revolution that began in the streets of Mumbai but is now one of the most discussed topics in India, thanks to the upcoming film Ranveer Singh and Alia Bhatt – Gully Boy .
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An underground musical movement, born in the streets of the Bronx, New York, and soon become a subculture, arrived in India on the Bollywood boat.
The first form of basic rap to appear in Indian popular culture was Ashok. Kumar's song, "Rail Gaadi", in the film Aashirwad . Since then, many Bollywood songs have used 'rap' type elements. Rangeela resembling a rap, 'Yayi re' or & # 39; Stop That & # 39; from Gambler — but Bollywood has never been daring enough to be interested in hip-hop until Yo Yo Honey Singh and Badshah burst in and show off to producers how a hip-hop number can popularize any movie.
Amidst all the hip-hop appropriation, the boys of gulies of Dharavi claimed this musical form and have it appropriated.
In the 90s, glorious era of independent music in India, it is Baba Sehgal who kept this genre alive and is therefore still known as the king of Indian rap. Hard Kaur also kept this kind of music with many Bollywood songs before Honey Singh and Badshah took over.
Zoya Akhtar's film Gully Boy however, propelled this genre of music into all Indian homes, highlighting a sub-genre of Hip-Hop already flourishing and highly desirable. rap.
Mainly, two Mumbaikars – Naezy and Divine – popularize rap Gully and get success with their musical numbers such as "Mere Gully Mein", "Yeh Mera Bombay" and "Aafat", but also with their shows. and presence on social media. However, there are many other rappers and hip-hop like Swadesi Nation, 7Bantai's Z, MC Altaf, MC Dee, Brotha Hood, Mumbai's Finest and Dopeadelicz that make it a rich diversity and bring many new types melodies and fashionable subjects. stage-shop in Mumbai, making this city the biggest hub of hip-hop in India.
While excited about the fact that hip-hop enjoys such attention for Akhtar's film, they are also aware of their responsibility now to advance this genre.
"It's a huge responsibility for us to check what we're publishing and see where we're moving towards hip-hop, because we're now in charge," said Naezy, a source of news. inspiration for all new children entering the group. hip-hop scene in India. Despite the success of his music, the artist stated that his parents were still convinced he should do a "9 to 5 year job" and that he was skeptical about his career choice.
Not only are Naezy, many new and upcoming artists, relatively young, face the first wave of opposition to the home, on the part of parents, a little as does the character of Ranveer Singh in Gully Boy .
"As a society accepting hip-hop, India will start at home, but only when families begin to accept that it's normal for you to be a hip-hop artist," he said. said Dee Mc, aka Deepa Unnikrishnan. Early in her career, she would miss a lot of concerts because her parents would not let her travel late at night, but things changed once she moved out. Unnikrishnan thinks a woman hip-hop artist has greater opportunities in this industry.
"It's a matter of simple economics," she said.
"There is a lot of demand and there are almost no female rappers." When it comes to male rappers and there is a project in which a male rapper is required , they can ask and have ten to fifteen rappers from which to choose.In the case of women, the number of women rappers is so low that there is an advantage.We get leverage because of this. in a way, hip-hop in India is a great source of power by women.The paradigms have changed here, Adda Dee MC laughing.
This is the number of concerts an artist gets that keeps them Afloat in the hip-hop scene.Although almost every one of them has his video clip and already has an album or is about to make one, economically they almost never benefit from their music.
"At the moment, I think there is more money, since there was not any before … many people make music so they are driven by the hop and they know how to do it … but there is always a big gap in how to make money, or even ke a song quite appropriate, "said a member of Finest Mumbai.
The music of hip-hop artists only helps them to maintain a good presence on social networks and to book new concerts. As a result, most of their sounds are unaltered emotions over time. Although Gully's rap and the new sub-genres of Indian hip-hop are quite fresh, unlike Western raps, juicy words are not thrown away like confetti and serve only to add meaning to the story. Naezy pointed out that even though he did not use many blasphemies in his words when he needed them, he felt they had the freedom to use them without being judged.
Another unique feature of Indian hip-hop is that, more often than not, songs are personal accounts of social issues – be it corruption, bureaucracy, poverty, or even advocacy for legalization. drug. Their poetry is not only personal and evocative, it also contains messages that affect us all as a society. Maybe that's the reason why Gully Rap has a chance to become the mainstream.
"The hip-hop scene has now begun … Aunts and uncles understand it too, and when they hear about the hip, they understand that the boys are talking about sensitive topics," said MC Altaf, the latest Ranveer Singh's reporter. buddy, and showed him how to get the hip-hop swag.
"Ranveer Bhai never let me think that he was a big star and I'm only a rapper …", said MC Altaf.
"I did not even have to teach him a lot of slang because he mingled with us and chose them himself. He always loved listening to music. hip-hop, especially at the gym.But before listening to foreign hip-hop, now he listens to ours.He talked with us and we felt chilled, so we felt like we were there. he was our boy at home, "he added.
In Gully Boy several hip-hop artists will also make appearances, including 7Bantai's Z.
"Ms. Zoya, says that there are a lot of talented artists who get insights and have a good fan base on social media, but they do not get any of them." 39 high-profile opportunities, such as a label or movie, or a Bollywood movie, "says one of the members of 7Bantai's – a group of seven teenagers, who can give everyone the taste of fashion, and innate booty.
"In the culture of Rajasthan, people wear turbans, in hip-hop we wear sunglbades, loose jeans and trousers. tracksuit, "said another member of 7Bantai & # 39; z adjusting his yellow tones.
Hip-hop, however, is more than just a swag. "Hip means knowledge, and hop means movement. So, Hip Hop means the movement of knowledge, "said MC Mawali, a member of the Swadesi Nation. "Hip-hop has six elements: beatboxing, rap, graffiti, DJ and knowledge," added teammate Maharya. Naezy called this a form of expressive art. "We can tell people what we really feel through hip-hop, we can overcome our frustration and express ourselves," he said.
"Hip-hop is a question of unity – it's about getting together and doing something for the community," said Tony Sebastian of Dopeadelicz. For Dopeadelicz, this kind of music has also been a great way to recover their identity and talk about their community. The group is based in Dharavi, home to some of India's best rappers, making one of Asia's largest slums a hub of revolutionary musical talent.
"There were many rappers who came from Dharavi and who reached a new level.Ar Rahman was here, even Rajinikanth sir was there for his film Kala and Now Ranveer Singh are here, so Dharavi is treated as a hub where people come, share their experiences, learn something new, "Sebastian added.
Sebastian's group member, Dopedaddy, stressed: "Before they (people) study Dharavi's poverty and gangster scenes.But now, it's more beautiful, people go to school, they make music, they participate in cultural activities They make things more beautiful.It's our time now, we feel. "
This is Dopeadelicz, who started to rap in Marathi, long before other rappers could have the audacity to strike in their own language and desperately trying to go west. In fact, their piece "Aai Shapath" in Marathi has gained cult status among hip-hop fans and has inspired many Indian artists to rap in their own language.
"In my village, there are people who do not know what rap is or what is this culture, they do not know how to express it.Therefore, for rap to reach these Places, it is very necessary that rap is why it is necessary that the rap be in Marathi or Tamil and in other Indian languages, "said MC Mawali of the Swadesi Nation.
Indian hip-hop has evolved into a rich and varied culture where different genres of music coexist and most often, artists are supportive and mutually supportive.
"I think people diverge on some points of view, some do things that some people do not like, and I think it's like that hip-hop." You can be clean It's all about perspective, "said a member of Finest Mumbai.
"There is no point in fighting, we are the same family and we are all under the same roof, people listen to many kinds of hip-hop, and if we do not meet, our audience will not meet. ", observed Tony Sebastian.
Things have certainly changed for Indian hip-hop artists in the Brotha Hood said: "When we started, we did not have any involvement in the clubs because the music they would play would essentially be Bollywood. But now you will notice that every club, every concert, every sponsor wants a piece of hip-hop. Six or seven years ago, it was unimaginable that someone was filming a rap on the Gully. "
" Normal people will know what hip-hop is and I think it will only improve from here, "he said.
that the Indian hip-hop community was looking forward to the movie, Dee MC said, "I really hope that hip-hop will not become a thing to do for a short while, just because it's the thing to do now. It's a way of life. "Naezy also pointed out that what Indian artists are hoping for, it's a hip-hop revolution, and the Akhtar film is only the beginning.
" Just as there was a revolution in United States, it is the beginning of a revolution in India. And that will go a long way, "he said.
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