Gwen Stefani's show is another example of how big stars are attracted to strip residences

LAS VEGAS – Gwen Stefani, the new Las Vegas Strip poster head made her big debut Wednesday night. Stefani's "Just A Girl" is officially launched at Planet Hollywood.

The pop-star is one of many big names who choose to bring their success to the city, which is a change from the past on Las Vegas Strip meant the end of the career of l & # 39; star. But these days are long gone. Now, some of the biggest stars at the top of their careers are getting residencies on the Stip.

"She is one of the icons of our time and for her, she must be somewhere where people can come to see her; I've been lucky enough to see her live many times and she's an amazing performer, "said producer Justin Tranter

" Just A Girl "is a tribute to Stefani's first single to have produced the Hot Billboard 100. Stefani called it "incredible honor" to be able to perform in Las Vegas at Planet Hollywood.

Other Strip artists like Bruno Mars and Jennifer Lopez have experienced a great deal Successful residencies on the Strip, however, stars like Mariah Carey and Ricky Martin are struggling, said Scott Roeben of Vital Vegas.

"At one point, coming to Vegas to do a long-term show was a kind of joke, "said Roeben." It's really where the artists are at the end of their career, they've now gone a bit past their peak, they've certainly proven that it's a viable way to earn a lot of money. "

Brittany Spears Show generated more than $ 130 million during his four-year residency. But according to Roeben, it's Celine Dion's residence that has changed the game. She brought in more than $ 230 million.