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In a country where sport and cinema are major attractions, the 2019 VIVO IPL has enabled the OTT Hotstar platform to reach an unprecedented 267 million viewers, far more than 148 million global subscribers of the streaming giant Netflix. 19659002] Hotstar has not only transformed the viewing experience of the Indian First Nation (IPL) in the country, but also the consumption of entertainment, offering more than 100,000 hours of theater and film in 9 languages and covering all major world sporting events.
When Uday Shankar, president of Walt Disney Co Asia Pacific and president of Star and Disney India, introduced Hotstar to Disney investors at the Investor Day conference in Burbank. He was proud to say that the platform had reached its record level of engagement of 300 million active users per month. , according to the latest data.
The game will only get bigger with the $ 71 billion deal signed by The Walt Disney Co with 21st Century Fox, where it now owns Indian television. Giant star.
"Above all, we were ahead of the curve. When everyone considered India as a hidden data market, we anticipated the imminent change (cost of data, smartphone penetration and online video consumption) and built Hotstar. We also kept the mobile, and especially Android, at the center of our strategy, and created a high-quality, feature-rich application, but also extremely lightweight and nimble, "said Shankar.
L & # 39; India, he said, will become a magnet for global media and content companies, and Hotstar, launched in early 2015, was currently in "pole position."
Despite 39, market clutter, Hotstar continues to break records by raising the bar to reinvent the sports experience of Varun Narang, product manager, Hotstar
According to the report of the media and entertainment sector Ficci-EY, the digital will surpbad the film in 2019 and will be printed by 2021 to reach 354 billion rupees in 2021. [19659002] There are already more than 30 OTT platforms competing to attract the attention of viewers in India, where e major players in the film world have entered the game through individual applications or content production. More than 1,200 hours of fresh original content was created for OTTs in 2018.
They compete with world-clbad content from major international companies Netflix and Amazon Prime Video.
The CEO of Netflix recently said that he found India "competitive" and an "exciting" market and efforts were made to strengthen the platform's original Indian slate .
On Monday, they announced the slate of 10 new original films from the country made by filmmakers like Karan Johar, Anurag Kashyap, Sudhir Mishra and Sooni Taraporevala, bringing the total to 15 new offers up to the end of 2020.
The subscription game is also hardening.
Hotstar offers an annual pack of 999 Rs for all sports and American films and shows. The same package is available monthly for 299 rupees. And then there's Hotstar VIP – for access to Hotstar Sports, Hotstar Specials and soap operas before the TV – at Rs 365 a year.
This is much cheaper than Netflix's three-tier tariffs. between 500 and 800 Rs a month.
Amazon's Prime Video is available for Rs 129 per month and Rs 999 for one year.
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