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After the Super Bowl, Hyundai played on the defense against social media
The metaphor at the heart of the Hyundai's commercial message in the Super Bowl was simple: an oversized elevator operated by Jason Bateman, a ridiculous, made travel the pbadengers until pleasant experiences. Everyone wants to avoid the events of life.
"Good, six-hour flight, middle seat," says Bateman as the car opens in a crowded aircraft of obnoxious pbadengers who scream at video screens or sneeze loudly into the tissues. "Who has vitamin C?"
At another time, the doors open on an audience hall when a grizzled defendant gets up, glares at the man who ushered in. elevator and growls.
"This judgment: jury duty," Bateman says. "Remember, innocent until proven otherwise … well, he did, is not it? We all agree to say it?"
But an otherwise harmless elevator stop ruffled feathers, or at least 100% recycled polyester
"A vegan dinner," says Bateman as the doors opened. "Is it even a thing?"
"We are eating beetroot bread – Sergio's specialty," said the smiling host as she approached her guests while handing her a purple gelatinous mixture .
Sergio sinks while a dinner ends. customers retches.
Next, the ad revolves around the claim of the commercial: The Heavenly Experience of Buying a Hyundai.
But vegans feel personally attacked. Why would their decision to adopt a planet-friendly and animal-free lifestyle be comparable to a colonoscopy, a cbad cbad or a teenager receiving "speech" and hearing that " even Grandma's body has changed "
People for The Ethical Treatment of Animals, the animal rights organization better known as PETA, criticized the car company on Twitter.
"The trend of 2019 brings lift to vegan dinners (and an Earth, a heart and animals) (friendly way of life)," said the organization before attempting to hit Hyundai where It hurts:
"Instead of buying a car from people with outdated ideas, we suggest a Mercedes vegan smart car." Mileage and acceleration remarkable. "
PETA's Twitter feed worked overtime during the Super Bowl. The group criticized Atlanta rapper Big Boi for making a grand entrance with a fur coat, and praised Budweiser for touting his wind farms with an ad filled with flanged horses pulling a car.
Hyundai met many people who refrain from eating things with their mothers and their faces. Some shared their vegan portions of the Super Bowl. Others said that they were looking for a new car and that it certainly would not work for a Hyundai.
Hyundai spent hours after the Super Bowl defending itself against social media. "We love vegan food and we are happy to see that it will become more common," tweeted Hyundai Sunday.
"We respond in social media that we totally respect veganism and are happy that it has become mainstream," said Michael Stewart, a spokesman for the auto company. "We also hope that vegans have a sense of humor, just like dentists, parents, judges, flight attendants, doctors and even car dealerships, the other stops pictured on" L & # 39; "elevator".
Stewart said that the general reaction to the announcement "was great". The ad was the fourth place in USA Today's Ad Meter, a ranking established by the fans, making it the top spot in the automotive sector.
At the end of the Super Bowl, the car manufacturer had extended its offer of peace: The recipe for beetloaf.
(With the exception of the title, this story has not been altered by NDTV staff and is published from a syndicated feed.)
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