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The CEO of YouTube was in India during the YouTube Brandcast event held in Mumbai
At its annual flagship event – Brandcast, YouTube shared his ideas about the exponential growth of the ecosystem of online video and its connection with the history of Internet growth in India. . Beginning with the keynote address, Susan Wojcicki, CEO of YouTube, announced that the platform had more than 265 million monthly active users in India (ComScore). "India is both our largest audience and one of our fastest growing audiences in the world.Today, YouTube has become the first step to allow users to consume content, whether it's entertainment or information – an incredible variety of content, coupled with the growing reach that makes YouTube an ideal platform to enable brands to create a personal commitment. "
Susan Wojcicki, CEO, YouTube YouTube Brandcast, April 9 She continued," In the past year, YouTube's mobile consumption has increased by 85 %, 60% of viewing time from outside the six largest metros in India Today, YouTube's creators have become effective storytellers: more than 1,200 Indian creators have reached the milestone of million subscribers, barely five years ago, there were had only two creators counting one million subscribers. "
Highlighting the importance of digital creation, Ben Jones, Global Head – Unskippable Labs, Google, said," Most advertisers have the same problem: connecting with people who spend all their time on mobile devices. More than 70% of the success of a campaign is influenced by creativity. At Google, we have been working for some time to allow the advertising ecosystem to deliver more engaging brand messages. For this, we have collaborated extensively with all players in the creative ecosystem. Beginning with a discussion on the need to "Re-think" for a versatile advertising production across the media, then introducing the "Partnership for Creative Intelligence" aimed at enabling creative teams of agencies to create. We have equipped our partners with tools and the ability to recreate for the digital world. "
At this event, Google also announced the creation of the" Re: Think Board "that has come together to promote this new way of telling in a creative way.Its board includes Sonal Dabral, CCO, Ogilvy South East and South Asia, Rashi Goel, Consumer Communications VP, Nestle India, Sneha Iype, co-founder of Nirvana Films and Sunder Mathuraman, APAC-CEO, Kantar
Creative Excellence Awards
YouTube also unveiled the winners of its Creative Excellence Award, ads that shape the creative excellence on YouTube in India.The best ads aired from July 2018 to December 2018 were evaluated by a panel of ten agency representatives Creative Agencies, Advertising Agencies and Media Planning Agencies – Compiled by Kantar IMRB
ALSO READ: Millions and Millionaires on YouTube [19659006] Advertisements were evaluated against the following parameters – Attenti on, brand fit, memorable, uniqueness, relevance, understanding, human understanding and overall sympathy.
READ ALSO: Stars of the YouTube Universe
Among the winners, Samsung for Bixby Voice Assistant, Hyundai for 20 years in India, Milton for Thermosteel Flasks, Dove for #Letsbreaktherulesofbeauty, Bajaj Avenger for independence day celebration and Apple for Apple's big news in 108 seconds
Winning ads were shortlisted among the top 30 ads on YouTube in India, which are determined by an internal algorithm. The process involves organic and paid views as well as other audience measures. Below are the best clbadifieds (no specific order):
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