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India has some of the cheapest 4G data transmission plans in the world, which has resulted in a rapid acceleration of smartphone adoption. In addition to telecom and smartphone manufacturers, India is also an opportunity-rich market for video service providers such as YouTube. With 265 million monthly active users, India has now overtaken the United States to become the largest audience of YouTube. also the fastest growth. At this rate of growth, the number of YouTube users in India can easily exceed 500 million in 2020. She also revealed that video consumption had increased 85% since last year and that 60 % of the traffic came from the second level. and Tire-3, cities and towns of India.
Wojcicki pointed out that the number of channels counting more than one million subscribers had crossed 1,200. Five years ago, that number was 15. A YouTube representative speaking with The Times of India stated that 95% of the videos were viewed in regional languages. " With low cost data, we have seen an increase in content consumption in different sectors, including music, technology, beauty, health, fitness, dance, and food " they added. In addition, the most consumed categories of videos included online learning and education. According to the manager, the educational content has generated more than a billion views per day.
In addition to sharing these statistics, the executive announced that YouTube Music had recorded 3 million downloads less than a week after its launch in India in mid-March. Adam Smith, vice president of product management for YouTube, said that since music and Bollywood are driving forces in contemporary Indian culture, it is a very lively "visual market" and where the company wants to experiment with new features. He added that YouTube Music is " designed to be a paid experience ," and that crucial features such as background listening are prohibited for free users. But what makes YouTube Music more exciting than competitors such as Spotify or JioSaavn is the vastness of its catalog. In addition to the originals, YouTube Music also hosts a variety of remixes, live performances, covers, and music videos.
During the 2019 Broadcast event, YouTube also revealed the winners of its Creative Excellence Awards, as well as invited representatives of major brands such as Bajaj. and Pepsi to discuss the impact of YouTube ads on their sales.
Source: Hindu Business Line
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