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Even if you do not consider yourself an Instagram influence, we all invest a significant amount of time and effort cultivating an eager crowd of social media followers.
to know how much your Instagram account is worth – and how are your followers?
Well, I just came across that. In this article, I will put my own Instagram account (@jpdanko) to the test, along with a few known Instagram influencers!
As it turns out, it is actually very difficult to calculate a return on For example, though, it has not stopped influencing marketing from becoming an ever-growing share of revenue to creative professionals. In order to maximize the potential income you can expect from influencer marketing, you need to have a sense of how much your posts are actually worth.
The value of your Instagram posts based on a few interconnected variables:
- How many followers do you have? (Generally the more the better, but even a small number could be valuable to a niche brand.)
- How much commitment do your posts generate? (Likes, comments and new followers indicate that your country audience attention to your posts.)
- How to fake is your audience? (Obviously, an army of bots is useless to a brand.)
So lets check a few Instagram accounts to see how valuable they are and how fake their audience is.
@jpdanko
With roughly 10k followers over 620 posts, I have never taken my Instagram account too seriously. However, the Instagram Influencer Earnings Calculator estimates that a branded post would be worth $ 78 – $ 130.
Hmmm, not so good on my audience quality score. I attribute this to two things. First, I do not post consistently which tends to kill commitment. Second, I experimented with a few years ago with a desire to gain access to the Instagram page (it did not work).
@saramelotti_
Sara Melotti is one of my favorite photographers (and reluctant to influence) on Instagram (Q & A With Sara Melotti ). She is also well known for calling on Instagram Instagram Earnings Calculator Sara Melotti ” width=”745″ height=”578″ srcset=”https://s23527.pcdn.co/wp-content/uploads/2019/05/Instagram-Earnings-Calculator-Sara-Melotti-745×578.jpg.optimal.jpg 745w, https://s23527.pcdn.co/wp-content/uploads/2019/05/Instagram-Earnings-Calculator-Sara-Melotti-300×233.jpg.optimal.jpg 300w, https://s23527.pcdn.co/wp-content/uploads/2019/05/Instagram-Earnings-Calculator-Sara-Melotti-768×596.jpg.optimal.jpg 768w, https://s23527.pcdn.co/wp-content/uploads/2019/05/Instagram-Earnings-Calculator-Sara-Melotti.jpg.optimal.jpg 941w” sizes=”(max-width: 745px) 100vw, 745px”/>
With a decent base of followers
@petermckinnon
Peter McKinnon has 1.8M Instagram followers and is a creative industry
With a huge following and good quality audience, Peter McKinnon's Instagram posts are pretty valuable to marketers!
@saraunderwood
Obviously we couldn ' t leave this post without taking a look at a top-tier Insta-famous star. Sara Underwood has a mbadive 9.2M followers. So, how much is that worth?
I'd say $ 18k – $ 30k per post is pretty healthy, despite less than stellar commitment.
Test your own Instagram account (or your Frenemies)
The Instagram Money Calculator and Instagram Fake Follower Bot Checker were published by the Marketing Influencer Hub back in 2017.
Obviously, I would like to get the results from these free tools with a grain of salt – they can be a good starting point if you find yourself in the position where you are negotiating a post rate with a brand or marketer (baduming you actually want to be able to buy food and shelter screwed over – for more info see: Do not Submit User Generated Content to Brands or Marketers – Know Your Rights.
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