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There was a time when the Indian Premier League (IPL) presented itself as a tough competition for the cinema. In fact, in 2012, Shah Rukh Khan had stated in an interview that as a producer, he would think twice before releasing a film during IPL. "
This year, the competition doubled with the Lok Sabha elections.
this year's films have remained imperturbable in the face of two major events, notably the IPL. Now the cinema is ready to conquer the IPL audience and the evidence is sufficient.
Whether in Bollywood or Hollywood, the films of the past two months have been very successful. Take the example of Kesari which was released on March 21, two days before the start of the Twenty Cricket competition 2020.
During the first weekend, the l? Akshay Kumar-starrer has won more than 50 Rs crore and is the third highest opening of 2019 with a crore company Rs 21.06. Kesari maintained a strong box office momentum until 25 days of raking in a crore of 150 rupees. Among the landmarks the film has been awarded – a crore of 50 rupees on the third day, a turnover of 75 crores on the fourth day of its release and a crore of 100 on the seventh day.
Another Bollywood company Kalank, that hit the theaters on April 17, achieved a record start with Rs 21.60 crore. However, in the following days, the movie was slow. But it was the faint narration that could not hold the public's attention. Despite this, the film gets close to the big total of 100 crores of Rs. While it was expected that Kalank could muster more ground and win more than 100 crores of rupees on the opening weekend, the film managed to get a crore of 74 rupees during the first week.
Other films such as ] The records of Tashkent and of Romeo Akbar Walter (RAW) also handled good business despite the elections and of the IPL. While Tashkent Files a small film made with a crore budget of 2.5 Rupees, reported 7.27 Rupees of rupees in two weeks, RAW struck R.34.34 in two weeks.
Now, Avengers: Endgame broke all records in 2019 in just one day. The film brought together 52.50 crores of rupees on the day of opening, recording the third largest collection of all time in India.
Commenting on the launch in India of the Avengers, Siddharth Bhardwaj, CMO, UFO Moviez India, said: "This is IPL, election time and after Kesari and Kalank Avengers: Endgame is further proof that compulsive film content can overshadow any other event that occurs in any event. country.
Bhardwaj added that "the digitally connected world is helping content creators to activate fans in the remotest corners of the world and Avengers has been very successful at doing that. The figures of the wickets that beat all the records are expected not only of the most important cities, but also of very many occupations in the towns of rank I and rank II. "
Filmmakers are no longer threatened by such competition. After the IPL and the elections, there will be the Cricket World Cup. But it seems that this does not worry the film industry since an expensive film should be released on June 5 – Salman Khan-starrer Bharat .
Trade badysts believe that as long as the content is convincing, movies can never be relegated to the background.
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