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Puri Jagannath, the director who has built a new standard for the heroism of Telugu cinema, is late on a bad pbad. None of his films have lived up to expectations.
Under these circumstances, he teamed up with troubled star Ram Pothineni for iSmart Shankar, which sparked a buzz among the mbades, with two trailers running.
When the film Charmi itself speaks of the type of activity that the film will do on the trade market, the producer himself delivers us many numbers. These are huge numbers with Karnataka at 1.5 Crores and the rest of India at 65 Lakhs (excluding the United States for their own release).
Overall, Mr. Charmi stated that iSmart had achieved the largest pre-publication activity ever recorded in Ram's career. 19.15 Theatrical crores and 17 non-theatrical Crores bringing the total to 36.15 Crores.
Apparently, the film that will be released next week has kept big numbers. Will Puri release a hit this time to get the buyers out … fingers crossed.
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