Kollywood struggles with steps; Petta and Viswasam are among the few Tamil films to be declared successful in 2019 up to now – Entertainment News, Firstpost

The year 2019 began in a vivid manner for Kollywood, two blockbusters having been published the same day in January for Pongal – Rajinikanth Petta and Ajith Kumar Viswasam . But in June, a series of big movies were bombarded and the summer box office, which usually pays a lot, did not take off as planned.

What worked and did not work

IPL 2019, the Lok Sabha elections, the Cricket World Cup, as well as the mediocre content, had adverse consequences, as the audience found other forms of entertainment. The scarcity of water in Tamil Nadu has aggravated the setbacks of the film industry, while the comings and goings of cinemas have declined. According to the Tamil Nadu Exhibitors' Association, the months of May and June were the least marked in 2019.

Kollywood, which produces the highest number of films per year in India, has crossed a century with 107 exits in Tamil. June 30th. Six films – – Petta Viswasam, Kanchana3, Thadam, Dhilluku Dhuddu 2, LKG – reported money to all branches of commerce. This means that from the parking contractor, concessions to the distributor, to the exhibitor and to the producer, everyone has shot these films. They took advantage of their only drama rights in Tamil Nadu. Three other films – Natpe Thunai, Monster, Kolaigaran – derive their profits from other rights.

Among the lot, Petta and Viswasam are bona fide blockbusters, and Kanchana 3 and Thadam are super hits . Low-budget films like LKG and Dhilluku Dhuddu 2 had a higher return on investment, which also made them popular. There were also films Peranbu, Sarvam Thaala Mayam, For Rent Super Luxury and The owner of the house who found a commendable success and hearings of niche in multiplexes. But these films could not penetrate into the level 2 and 3 markets where commercial cinema was the law.

Suriya's NGK who took a huge opening but can not keep up, while Sivakarthikeyan's Mr. Local turned out to be a fool box office. Vishal's Ayogya was a non-departing, Vijay Sethupathi's Sindhubaadh which collapsed a great deal, collapsed, while Dev Dev became a epic disaster. . The failure of low-budget films created a situation in which theaters refused to schedule regular broadcasts or relegated them to broadcasts at noon or in the morning during the weekend. The multiplexes of the city of Chennai and its suburbs in the Chengalpet region have been the showcase of language films like Hollywood blockbuster . Financial indiscipline within Kollywood and considerable delays in the outflows

What is even more alarming is the huge financial mess that the crores of rupees industry has entered, with films unable to come out on screens the day of their planned release. Stakeholders – actors, producers, distributors, operators and all major financiers – disagree on this issue. Financial compromises are being made and star actors and technicians have ended up losing part of their salary. This year, 17 films did not come out on time and were delayed. This delay means a loss of money and a loss of public interest in the film, all promotional activities being in vain. None of the films that had a delayed release had good box office results. In addition, the public is tired and not very interested in new films, with half a dozen releases a week. This happens at a time when the common man runs to solve his daily problem, such as finding water and balancing his monthly budget.

Meanwhile, all industry badociations are squeezing their throats. The once powerful Tamil Film Producers Council is headed by a government-appointed committee. The elections of Nadigar Sangam took place but the vote count was suspended by the High Court.

Film critics become scapegoats

Critics and critics have been criticized for their financial indiscipline. At a meeting between producers and promoters, it was decided that those who criticize or criticize Tamil films badly will not be invited to screenings for the press, audio launches and trailers or meetings. to success. However, it was reported today that the Tamil Producers Council had withdrawn the circular banning film critics from film related events due to violent reactions.

We hope that the second half of 2019 will be better.

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Publication Date: 10 Jul 2019 13:58
| Last Updated: Jul 10, 2019 2:01 pm

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Date Updated: July 10, 2019 14:01:43 IST

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