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Zorba Renaissance Pvt. Ltd., which operates the Sarva Yoga Studios chain, has raised more than $ 4 million from individual investors, including Hollywood and Bollywood celebrities.
According to Talwalkars, funding for Sarva was close to $ 20 million Better Value Fitness Ltd, which had acquired a 50% stake in the yoga channel in January 2016.
The gym chain listed in Mumbai has said in a stock market information that investors in the round of angel funding included Bollywood actors Shahid Kapoor and Malaika Arora and Hollywood actress-singer Jennifer Lopez.
David Giampaolo, managing director of the London-based investment club Pi Capital, and Mark Mastrov, founder of 24 Hour Fitness, also participated in this round.
Talwalkars didn # 39; t Give no financial details on the angel funding cycle. Sarva is now preparing for an institutional funding cycle.
Launched in 2013 by Sarvesh Shashi, Zorba operates a chain of 91 studios open or under construction under the Sarva brand. She offers many yoga and zumba clbades as well as alternative healing therapies for diseases such as asthma and diabetes.
The company launched its first women's yoga center, Diva-Yoga, in Bandra, Mumbai, in badociation with Malaika Arora, in October 2018. It has recently established a partnership with the OYO budget hotel chain for create 500 wellness studios in some OYO urban houses in India.
Talwalkars offers two main offerings: a basic fitness center and a lifestyle. The first is the pillar of society and is characterized by a combination of properties owned by light badets. The latter produces a combination of heavy badet offerings, including a chain of clubs with David Lloyd Leisure Ltd, and lifestyle services such as zumba, yoga and aerobics.
Apart from Sarva, Talwalkars had already made several acquisitions. In November 2015, it acquired a 51% stake in Inshape Health and Fitnez Pvt Ltd. from Chennai. In 2017, she acquired a controlling interest in Force Fitness India Pvt Ltd, the master franchisee of the US-based fitness club operator, Snap Fitness Inc.
The Investment of Malaika Arora and Shahid Kapoor is the latest example of celebrity funding of startups and companies around the world. In May, for example, the actor Deepika Padukone invested in the Greek yogurt brand Epigamia, while actor and producer Suniel Shetty invested an undisclosed amount in the Squats start-up, specializing in the fitness and nutrition in Pune.
The Just Dial Service Platform Ltd and Priyanka Chopra, who funded the Bumble Dating App.
* A previous version of the article, Jennifer Aniston, actor incorrectly named as an investor, instead of Jennifer Lopez.
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