MX Player offers free premium broadcasts

MUMBAI: The popular MX Player video application, available for Android and iOS handsets, is reinvented as a content provider on service lines such as Amazon Prime and Netflix. On Tuesday, he announced the launch of five original TV shows for India – called "MX Original" series – on his video-on-demand platform.

Already, MX Player claims more than 1,00,000 hours of licensed content from "MX Creators" and partners such as Alt Balaji, TVF, Arre and SonyLIV. These programs will be available for free to viewers on its advertising-funded platform, and can be viewed via a web browser and smartphone applications.

"As more and more people opt for online content consumption, we want to create digital stories that are of interest not just to urban audiences, but beyond them," he said. CEO of MX Player, Karan Bedi.

"All content is at the heart of our product (…) We explore various new genres including satire, drama, comedy, chat shows, historical sagas, biopics, high-cost reality shows and more in more than one language. ", did he declare.

In addition to the MX Original series, the OTT service also broadcasts movies, sports content, news and music videos powered by the Gaana streaming audio service. In addition to Hindi and English, the service offers video content in nine regional languages, including Bengali, Gujarati, Malayalam, Marathi, Punjabi, Tamil and Telugu.

In 2018, Times Internet – the digital business group The Times of India – has acquired a majority stake in the South Korean video playback application in order to penetrate the space of OTT streaming video in India. Tuesday's announcement is the latest advance in this direction.

"India is on the cusp of revolutionizing on-demand entertainment, as quality online content is becoming the most important value proposition to attract new customers," said MD Vineet Jain, Times Group.

"MX Player enables talented Indian artists, content producers and independent film studios to produce unprecedented high-quality content that appeals to discerning viewers. The launch of the platform with five MX Originals premium series and over 20 scheduled for the year, as well as the addition of free music streaming is a reaffirmation of its commitment to providing the most comprehensive mobile entertainment experience in India. " , he added.

MX Player, which has 650 million downloads worldwide, is designed to work on both low and high end devices. In addition, according to variable data speeds in India, it uses algorithms – based on the H.265 compression standard – to optimize streaming, with a latency of less than one second, to viewers for non-buffered entertainment .