Myntra is the brand's first ambassador to Virat-Anushka

The idea behind the campaign was to show a seamless user experience with advanced features that go beyond adding items to a shopping cart. The goal was to deliver the joy of discovery, inspiration, experimentation and social experience on the platform. As a result, the story brings together various features and proposals, such as visual search, that allow users to click on an image of a merchandise and search for it in the store; categories organized as a sneaker shop; Try & Buy, which allows users to physically try more clothes in the comfort of their home before making the final purchase; personalized stores for a more complex shopping experience; and finally, Myntra Insider – the brand loyalty program.

"Myntra has transformed the global dynamics of the online fashion industry by offering customers an unparalleled experience," Nagaram adds.