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Vadivelu, famed comedian of Tamil comedy, found himself in the middle of a tweet-storm Wednesday night after a Facebook user posted on a page titled "Civil Engineering Learners" "A picture of a hammer and asked him how he was called in other countries. . The page originated in Pakistan and would share views on various aspects of civil engineering. The comments that followed ensured the hilarious turn of events.
One of the users, Vignesh Prabhakar, replied that he was calling "suthiyal". in Tamil and then referred to a famous character described by Vadivelu in the Tamil Film 2001 Friends where the hammer falls on the head of the actor and makes him lose consciousness. The actor describes the role of a building contractor.
In the film, the character of Vadivelu, "Neasamani", is often victim of the antics of his employees ("apprentices"). Mr. Prabhakar spoke of Neasamani's character without explaining the context, which led some users to believe that the hammer had fallen on the head of a real person. This generated a number of hilarious comments as Vadivelu fans began commenting on the series of amusing incidents with Neasamani in the film. In response to Mr. Prabhakar's comment, a FB user responded that he would pray for Neasamani. "Tell them all to take care of him," he said, ignoring unclear tweets that were to follow. On Thursday, tweets tagged #pray_for_Neasamani were in the top 3 in India and ranked sixth in the world, while another #Neasamani was third in the world, after the comedian's fans launched memes and made reference to many movie scenes from Vadivelu.
Former Indian filmmaker Harbhajan Singh, the Chennai Super Kings, as well as political personalities and film personalities tweeted their prayers for Neasamani jokingly.
Politics and Warnings
Twitterati also began telling its own story by telling the scene at many recent political events in Tamil Nadu, including the hospitalization of late Chief Minister Jayalalithaa at Apollo Hospitals, and the statements of his party as to his state of health. They also used "Neasamani's situation" to make fun of some political leaders. Many fans have also called for an IWC inquiry into the "Hammer Fall Incident" and the establishment of a commission of inquiry
. A police officer used the hashtag to advise citizens to wear a helmet while riding a bicycle and to ensure their safety. The Ahmedabad police also tweeted with the hashtag containing the message of opinion, inviting people to wear a helmet. Nippon Paint, Air Asia, Drop Taxi, Redmi India, are just some of the companies that have taken advantage of the craze generated by the hashtag and tribulations of Neasamani to market their products / services.
Some also used a photo of Vadivelu going to a film police station to ask for the location of the missing activist, Mugilan. Ironically, someone tried to use the hashtag by asking people to donate to a bank account, before another Twitter user called it as fake. Thursday morning, as the trend prevailed worldwide, many fans have changed their prefix Twitter with "Contractor", as Prime Minister Narendra Modi, his party executive and his supporters have prefixed "Chowkidaar" before their name Twitter during the elections.
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