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In the eyes of many consumers, Netflix is the king of video streaming. This is where most of the content and the most exciting shows and movies are. The group is investing billions of dollars throughout this year to preserve as much as possible its portfolio of original series and films, as well as licensed content. 19659002] Netwix is so talented in the area of advice that it could soon reach an unfortunate stage in the United States, according to consulting firm PwC: the broadcast giant could be closer to signing new subscribers
This is one of the findings highlighted in the report Global Entertainment & Media Outlook 2019-2023 published by PwC on Wednesday. "Netflix seems to be approaching its highest subscriber point in the United States," the report notes. "The first-mover advantage in streaming video that Netflix has capitalized to date continues to erode, as the industry begins to fragment, with more and more businesses on the market, from pay-TV heavyweights to specialized and niche players. " 19659005] This last point obviously refers to the imminent launch of new services such as Disney +, which should be released in November and will host content from major brands such as Star Wars, Marvel and Disney and will cost $ 7 per month. The vast library of Netflix will contain only a tiny portion of its content, but Disney's top executives hope its quality will compensate. "
For its part, Apple is also preparing for a fall launch of its comparable product, Apple TV +, for which the iPhone maker has recruited stars like Steven Spielberg, Oprah Winfrey and Jennifer Aniston, to name a few.He has commissioned a series of original television series such as For All Mankind a trailer presented this week at the WWDC event 2019 of Apple and presenting another history of the race to space:
WarnerMedia is another newcomer with deep pockets that should soon to enter the increasingly fractured streaming market, not to mention the strong presence of Amazon and HBO.They also spend large sums of money to finance The Next Thing Thing Amazon wins the hopes of a new series The Lord of the Rings and HBO is preparing to launch a much-anticipated new series as Watchmen . ] as he turns the page on the unprecedented success of Game of Thrones .
According to PwC's report, all of the above provides an additional reason why Netflix can reach its climax. United States soon.
Variety Wednesday quoted Netflix's first quarter 2019 results to support PwC's findings. Specifically, he said that Netflix had added 1.74 million new US streaming customers in the quarter, reaching 60.2 million paid subscribers. Thanks in part to the price increase recorded during the year, Netflix plans to acquire 300,000 net subscribers in the United States for the second quarter.
The streaming giant still has a lot of growth margin internationally, according to an estimate by JP Morgan. the company could exceed 200 million global subscribers in two years. However, Netflix told Wall Street that he thought he could settle in the United States between 60 and 90 million euros, a figure already very low.
None of this, of course, should be interpreted as an end-of-the-world forecast for the service, which, according to PwC, will spend about $ 13 billion in content this year, making it the largest investor in the world. United States. And subscribers, meanwhile, have a lot of major newcomers to expect, such as the third season of Stranger Things that arrives on July 4th.
Source of the image: Paul Sakuma / AP / Shutterstock
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