Netflix turns to Bollywood for growth in India

Netflix Inc. presented its first original series in India in a Bollywood flicker on Wednesday, raising stakes in its battle with rival Amazon Prime streaming for some of the country's more than 1 billion potential viewers. The success of the original American shows like "House of Cards", "Orange is the New Black" and "Stranger Things" has been at the heart of Netflix's enticement of 125 million subscribers around the world.

See also: Xiaomi's List However, as with other American entertainment companies, she identified the need to create local content as important to attract viewers in some of the major emerging markets that should dominate growth over the next decade.
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A Hindi-language thriller located in Mumbai, "Sacred Games" is launching less than a month after the success of its Indian film "Lust Stories" and comes at a time when fellow American heavyweights Comcast Corp and Walt Disney Co are vying for the control of Indian Tata Sky pay television network as part of their fight for Twenty-First Century Fox Inc.
"Lust Stories" and "Sacred Games" seek to marry western styles and values ​​that the exposure to Netflix and Amazon has brought to young Indians with the rich and varied production of the mbadive national film industry.

Netflix spends $ 8 billion this year on original content and said that this figure will increase as it seeks to consolidate its position as the head of the streaming industry globally. The company's international streaming business figure has increased by over 58% last year, according to the latest filings.

China's heavily censored market is hard to pin down, and India is at the heart of this growth. Netflix plans to release three more original shows this year compared to the 10 planned by Amazon, and both have also struggled to sign some of the country's best stand-ups for the specials.

An action-oriented police procedure that will also be familiar to foreign viewers, "Sacred Games" is anchored by Bollywood star Saif Ali Khan as a policeman with 25 days to avoid a terrorist threat to Mumbai. "Sacred Games" tells the story of the life of a police officer, Sartaj Singh, warned one morning by an anonymous call promising him an opportunity to capture the powerful. The Criminal Ganesh Gaitonde

As the story unfolds, it becomes clear that there is much more at stake in the game than what initially seemed. The stars and filmmakers, all veterans of the huge Bollywood film system in India, have welcomed more than 250 Netflix fans and celebrities specially invited to the outside of the tech capital Bengaluru Forum Mall for the first. | Ep 43 | FIFA VAR explained, Tata Tiago LT and more

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