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Starting from PF0 in 2020, "PURA" will ensure that Pininfarina Automobil cars combine purity in design and energy performance through optimized and revolutionary aerodynamic engineering solutions
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The company also announced an investment of 20 million euros in Pininfarina SpA
Automobili Pininfarina unveiled new images of the prototype of # 39; hypercar PF0 and confirmed an investment exceeding 20 million euros. a new cooperation with Pininfarina SpA. The investment will underpin the design, development and production of the PF0 luxury electric hypercar and the future Automobili Pininfarina car range. To commemorate the strategic alignment that unites the new luxury car brand with the famous Italian design house, two images of the PF0 prototype have been released. Together, they evoke the "PURA" design philosophy of Automobili Pininfarina, both for its cars and for its brand
. Read also: Automobili Pininfarina partner of Rimac for EV Tech
Read also: The first official teaser of the PF0 is released
Pura is the design philosophy inspired by the hypercar PF0
The Italian manufacturer, Known for its design many of the world's most iconic cars have always considered the exterior and interior design of the automobile, the driving experience, the pbadenger experience and technical innovation as equal partners. This purity of design, where form and function are inseparable, defines what Automobili Pininfarina calls its vision of "PURA" design for its own range of cars and all points of contact of the brands.
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Starting from PURA in 2020, "PURA" will ensure that Automobili Pininfarina cars combine purity in design and energy performance through optimized aerodynamics, engineered solutions, and more. Revolutionary engineering and extreme but manageable power of electrification.
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