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OnePlus, the world's leading smartphone manufacturer, unveiled its latest marketing and branding campaign starring Robert Downey Jr. This long-term campaign celebrates the disruptive role played by OnePlus in the smartphone industry and reaffirms Brand philosophy "Never Settle". his ongoing quest for perfection.
OnePlus has always strived to deliver the best to its community and the partnership with Robert Downey Jr. is an extension of the brand's promise. Boosting the immense popularity of the iconic player, the new advertising creative will speak to the highly anticipated upcoming flagship product of OnePlus.
Robert Downey Jr. is known for his pursuit of excellence, adding freshness and overlays to every character he interprets. It represents a pbadion for advanced technology and futuristic design that resonates greatly with what OnePlus stands for. Thanks to this collaboration, the "Never Settle" brand philosophy can be new in future campaigns, as its versatile personality will add a new layer to the existing brand image, echoing the millions of its brands. fans.
Talking About This Association Pete Lau, Founder and Chief Executive Officer of OnePlus, said, "OnePlus believes that it is essential to laser-target all activities and do everything in its power to create an exceptional experience for our community. Working with Robert Downey Jr, we find that these ideologies are also reflected in his creativity and dedication. This synergy convinced us that no one could represent what we stand for and we are delighted to welcome Robert Downey Jr. to the OnePlus family. "
Sharing his thoughts on the badociation, Robert Downey Jr. said," It's cool to see a young brand upset the technological landscape … I've been challenged to help them to create an authentic campaign based on the principles of quality and know-how, and it is already proving very well adapted to the creative … Taking a look at the next OnePlus 7 Pro & # 39; , the attention to detail badociated with its innovative design were really impressive … "
The campaign starring Robert Downey Jr. will be part of a series of brand creations across the medium in India and China, starting with the OnePlus 7 series This badociation with Robert Downey Jr. marks a new milestone in the history of the growth of the young brand: it embodies the spirit "Never Settle" of OnePlus, as an emblematic personality ul actor and someone who is best known for standing at the & # 39; crowd away.
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