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Promoting a movie is the hardest task for producers and directors these days, because the opening week collections are the ones that matter now. The stronger the promotion, the higher the footprints. And it seems that Ram's ISmart Shankar team is working hard enough in this regard.
Directed by Puri Jagan, and also produced by him with his old heroine Charmme, the film iSmart Shankar made famous the look of Ram, and the glamorous dose of heroines Nidhie Agarwal and Nabha Natesh. But above all, Charmme seeks to promote the film by introducing a commodity.
Hollywood films promote their stories through special clothing, either the models used by the protagonists or an element related to the concept of the film. And in Telugu, Pawan Kalyan presents "Johnny" film products, such as t-shirts, handkerchiefs, stoles and hats, in 2003. And 16 years later, iSmart Shankar launches an iSpecial clothing line to promote his film.
At the time, Johnny had no one to take, but we have to see how it will work for iSmart Shankar. In addition, at the time, a major clothing brand launched the shirts used by Ram Charan in Orange as a special edition, but they did not make it huge.
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