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Several choreographers have turned to Tamil cinema, but nobody has been as successful as Raghava Lawrence. His series of horror comedies Kanchana (also called Muni) is today the largest film franchise of southern India. The latest in the series, Kanchana 3, is the first summer blockbuster of 2019 in Tamil, accompanied by its version dubbed Telugu.
Despite his criticism, the film brought in 150 crores of rupees worldwide. days of its release. It is important to note that the horror comedy also ran into the record of Avengers Endgame . The film is a super hit, not only in Tamil Nadu, but also in both Telugu states and in overseas markets such as Malaysia and the Gulf. But with the release of Avengers Endgame on April 26, the number of movie screens was reduced in parts of Tamil Nadu, Andhra Pradesh and Telangana. In Tamil Nadu, distributors of Kanachana 3 were told that their film would dominate the broadcasts only for a week. Once Avengers Endgame released, the Tamil version of the sprawling Marvel mast took over, even in level 2 and 3 areas. The Hollywood film was expected to bring more money back to the operators because of the increase in ticket prices.
Raghava Lawrence in a Kanchana still 3 Twitter
The Raghava Lawrence series debuted with the 2007 film Muni, A horror film mixing elements of comedy and family. Then come Muni 2: Kanchana (2011), which also becomes a hit, followed by Kanchana 2 (2015), a mega blockbuster and finally, Kanchana3 ( 2019). ). Somewhere along the line, Lawrence decided to stick to the name Kanchana, stating that this name was catchy and lucky for him. According to sources, the four-part franchise has so far brought in a worldwide total of more than 350 crore rupees in movie theaters and other rights.
Now Lawrence is heading to Bollywood and is currently directing the Hindi remake of Kanchana 2, the most successful film of the series to date. It was named Laaxmi Bomb and features Akshay Kumar in the lead with Amitabh Bachchan (rumored to be a transgender character), Kiara Advani, Tusshar Kapoor and Nikki Tamboli. The plot of the film revolves around a man who still has a child's heart and who still lives under the protection of his mother. He is possessed by the ghost of a transgender who wants to take revenge on people who have ruined his life.
The basic formula of the franchise remains the same: how the hero helps a ghost to avenge those who have wronged him by letting him own his own body. This parcel of land works particularly well with rural audiences who love a saga of comics. The scenario remains the same in all franchises with minor changes here and there. There is drunken comedy, vicious special effects, and special effects
"The Kanchana franchise has a 100% success rate and is largely for level 2 and 3 markets. However, Kanchana 3 behaves equally well in multiplexes. Critics scoff at the film, but in the end, the film industry is satisfied with its box office performance. After years, a film dubbed Tamil, Kanchana 3 without a big star, is doing extraordinary business in the Telugu states. Lawrence was able to bring the family audience, especially children, to the theater and he revived the film and film markets with this franchise. Today, the most fashionable genre in Tamil cinema is horror comedy, with nearly 15 to 20% of films released during a year falling into this genre, " said Venkateswaran, one of Madurai's leading distributors.
Lawrence has come a long way as a mbad hero, and his badociation with Rajinikanth and Chiranjeevi has made him his favorite dance choreographer from the 1990s to the early 2000s. He also understands the psyche of the general public, since he is from a lower middle clbad and has also worked skilfully as a social crusader by running an orphanage in Chennai and performing heart surgeries for children. He was also at the forefront of Jallikattu's agitation.
However, his no -Kanchana ] Films have not been doing the same kind of business for a few years. "The idea that I set myself in the series of Kanchana is to provide maximum entertainment to the general public who visits the movie theaters. ertained. My target audiences are children and families. if they like the movie, it works at the box office. I'm also trying to convey a social message without being a preacher, "says Lawrence.His current priority is to finish the Hindi version of Kanchana with Kumar and others.
The Buzz , that is what Lawrence plans to continue with the series Kanchana with probably a Kanchana 4, for which he will start spinning next year.He wishes to achieve it in 3D with state-of-the-art VFX technology.
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Publication date: May 08, 2019 11:37
| Last Updated: May 08, 2019 11:43 am
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Date Updated: May 08, 2019 11:43:53 IST
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