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MUMBAI: Havells India hired Bollywood actors Ranveer Singh and Deepika Padukone for the Lloyd brand, which manufactures air conditioners, including LED TVs.
The company said it wanted to target young people are consumers in their late twenties and thirties before the summer season that begins in April
Singh and Padukone, who married there less than five months, will replace Amitabh Bachchan. In addition, this is their first badociation together after the couple knots knots. Singh and Padukone were brand faces such as the Chinese mobile phone brands Oppo and Vivo, the travel portals Makemytrip and Goibibo, as well as Kotak Mahindra Bank and Axis Bank.
around the mark. We want to signal a change and a status quo around Lloyd and that's why we have built relationships with this couple, "said Shashi Arora, President and CEO of Lloyd Consumer Products.
The company plans to make Advertising through Media also wishes to take advantage of Padukone and Singh's presence on social media on Instagram, which has 33.1 million followers and Singh, 21.2 million followers. [19659002] Lloyd, acquired by Havells India Ltd in 2017, has changed its brand position from a mbad The brand manufactures largely air conditioners, washing machines and LED TVs. The last 9 months have not changed. were not very brief in summer, holiday week, raising customs duties Lloyd once belonged to the mbad sector
Summer is one of the most important seasons for companies in the electronics sector , especially the one operating in s the categories of air conditioners and refrigerators. To generate sales and revenue for brands such as LG, Samsumg, Voltas, etc. offer several formulas and discounts to attract customers. The last 9 months or so have not been very positive for these categories because of the shortness of the summer, the holiday week and the rise in customs duties, among other factors.
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