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Ranveer is badociated with the filmmaker Navzar Eranee to launch the label. He talked about his projects while interacting with the media during the launch of the label in Mumbai on Friday.
"It's my way of giving back." As a stranger, I've always wanted to support exceptional new talents who deserve to be heard and deserve to be seen. "said Ranveer.
"There are so many talented kids in our country who just need a platform – that's something Navzar and I discussed in 2016 and who was before" Gully Boy "and that's something we've always wanted to do – I've always been alternative, underground, electronic and hip-hop music," he added.
He collaborated with rappers Kaam Bhaari, Slow Cheeta and Spitfire for the musical project. The actor said that he would promote new talent in the industry.
"Through this initiative, we are promoting new talents, we are feeding them, they are endorsing them and we are moving them forward."
According to Ranveer, the remix culture has to coexist with the original music.
"It's a funky time for original music in our country, we have this remix culture going on, people often ask where the original music is, and there's nothing wrong with the remix culture. I love these songs, my favorite traditional songs, including one remix ("Aankh marey" from "Simmba").
"The remixes are great, but they have to coexist with the original music, I mean, in fifty years we need something to remix, so it's important to encourage artists who have a voice. original and who to say. "
The actor claimed that he did not participate in any race with the music label.
"It's just expression as long as we can give them the power to express themselves authentically, it's the best thing to do because we're not in any race. to know how much we get for the music we produce, it's just that we've discovered them and that we allow them to be heard. "
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