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Realme today launches its 5th smartphone, Realme U1, in India, which will be sold exclusively on Amazon from December 5 with prices starting at Rs 11,999.
New Delhi: Just six months after its launch, the Chinese smartphone brand Realme is rapidly grabbing market share from existing players and is now India's third smart phone brand, according to a market. Counterpoint said that during the Diwali holiday season, which ran from October 9 to November 8, Realme, the newly launched online smartphone brand, recorded a record performance for any new brand in India. .
"Realme immediately captured a 9% share, rising to third place in total sales volume and also became the second largest player in the online segment with 18%. Huawei has also recorded a strong performance in the online segment, while Vivo has performed extremely well in offline channels, "said Tarun Pathak, Associate Director of Counterpoint.
The three largest smartphone brands in India captured 57% of sales volumes of the festive season), Samsung (19%) and Realme (9%), according to market research.
Considering the sales of the holiday season, Realme is now the third largest smartphone brand in India. The smartphone market is dominated by Xiaomi in India.
Realme was originally a sub-brand of Oppo, but was transformed into an independent company that launched his first phone in India, Realme 1, in May 2018. He then followed up with Realme 2, Realme 2 Pro and Realme C1. The Chinese brand launched today its 5th smartphone, Realme U1, which will be sold exclusively on Amazon from December 5 at prices starting at 11,999 rupees.
The Indian smartphone market remains dominated by Xiaomi, which has widened the gap
Hanish Bhatia, a senior badyst at Counterpoint, said emerging brands such as OnePlus, Poco, Asus and HMD Nokia had also recorded good performances over the holiday season thanks to new launches.
and a lukewarm response to the new and old models in comparison with the rest of the marks, "he declared.
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