Rotten tomatoes close trolls targeting women-led films, such as Captain Marvel

A blockbuster is about to open with a track that is not neither a man nor a white man. People are excited about the movie, but the trolls divert the conversation by sometimes targeting the stars of the movie. What should have been a good time is instead a whirlwind of the internet in which a film and its actors must not only promote the work, but also badert its right to existence.

A website took action this week to break this cycle.

On Monday, Rotten Tomatoes, an online critics aggregation service that allows the public to tag the movies alongside critics, announced that it would no longer allow users to comment before the release of the reviews. A movie. Rotten Tomatoes badured users that they would be able to post reviews after the opening of the movies and that his signature audience score will appear after the release of the movie.

The site had been used by some people to try – or at least threaten – it. "bombard" audiences with films such as Black Panther and Star Wars: The Last Jedi which featured both diverse roles and prominent female characters.

The decision is made before. the release of the largest female blockbuster of the year: Captain Marvel . In the film, which begins next week, actress Brie Larson plays a superhero with mysterious powers by an alien race. The first reviews and reactions were positive, and he is expected to bring in about $ 100 million during his opening weekend, reports Variety. But Larson also spoke loudly about the lack of reporters' representation, making it a target for accusations of "racism" and "badism" against white men.

"Unfortunately, we have seen a slight increase in non-constructive contribution, sometimes close to trolling, which, in our opinion, is detrimental to our general readership," said Rotten Tomatoes in a blog post . "We decided that turning off this feature for now was the best solution."

Rotten Tomatoes has also changed its audience to "more faithfully and faithfully represent the voice of fans, while protecting our data and our audience." He also tweaked and downgraded a metric called "Want to See" before the release of a movie, allowing users to rate the movie's interest level.

The changes, which have been under development for a year, were not relevant. specifically related to the liberation of Captain Marvel said a spokesman for Rotten Tomatoes at the Washington Post. But she acknowledged that "the timing … was very appropriate."

Although hundreds of movies are tagged each year with reviews of "Tomatometer" and "Audience Score," a handful of tented movies draw people trying to "bomb" movies, she said. "It's absolutely the scenario we want to address to go forward," said the spokeswoman. "The comments and some of the people who have decided to launch some kind of campaign against the site … this is obviously more useful for our users, so we decided to disable this feature."

She noted that a measure used to track the audience's expectations for a movie still existed but had been changed to something more similar to a Facebook "like". Other future changes were also under discussion, including a feature to check that a member of the public who leaves a review has seen a movie.

The last movement of Rotten Tomatoes goes even further than the site Black. Panther in 2018, when a representative of the company badured The Wrap that Rotten Tomatoes "did not tolerate hate speech" and promised to delete comments and ban users who engaged in such discussions .

The Advertising Campaign of Captain Marvel is focused on the theme of empowering women, with trailers that portray Larson's character, Carol Danvers, who s' collapsed several times before getting up again. Larson took advantage of his press tour to talk about diversity in the film industry and called on a diverse group of journalists to conduct his interviews. His comments were celebrated by some and displeased others.

An interview with Marie Claire, in which Larson spoke of the lack of female representation among journalists, has been criticized in some places on the Internet. "About a year ago, I started to pay attention to my press day and criticism of film critics, and I noticed that he seemed to be an extremely white man." Larson told his interviewer, Keah Brown, journalist and creator of (hash) DisabledAndCute. "To go forward, I decided to make my press days more inclusive."

In a speech last year on the importance of giving more opportunities to film critics, Larson referred to a report from the USC Annenberg School's Inclusion Initiative that showed critics were extremely white and masculine.

"Am I saying that I hate whites? No, I'm not." she says. "But what I'm saying is that if you make a film that is a love letter for women of color, there's an incredibly low chance that a woman of color will have the chance to see your movie and see it again. " [19659003] HuffPost documented that prior to Rotten Tomatoes's changes, Captain Marvel's "Want to See" had dropped 53% in a few days, and that users had left comments such as "The Sexist" of Larson and racist attitudes do not want me to spend any money on it anyway, so here, Miss Larson. "

Larson and Captain Marvel also faced criticism and critics outside of Rotten Tomatoes. "People deliberately ignore his racist and badist comments," said YouTuber in a video titled "Captain Marvel DAMAGE CONTROL & 'Disturbing' Comments Exposed" which has been viewed more than 500,000 times. Another video from YouTube states: "Brie Larson RUINING Marvel," and her narrator, "If Brie Larson could have just kept her mouth shut … I think a lot could have been avoided."

Larson is far from the first woman to be attacked online. The latest Jedi star Kelly Marie Tran, left Instagram after racist trolls flooded her account. And during the poisonous online miasma around the 2016 Ghostbusters star Leslie Jones the personal information and photos of the star were hacked.

"What I'm looking for is to bring more seats to the table.No one gets their chair removed," Larson told an affiliate of DC Fox this month . "There are not less seats at the table, there are just more seats at the table."

When Larson posted photos of the premiere of the film in London on Wednesday on his Instagram account, some commentators seized his remarks about men, but overwhelmingly the majority of commentators expressed their congratulations and support. His mentions on Twitter, however, tended to be more rocky.

(c) 2019, The Washington Post

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