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DUBAI: Shah Rukh Khan, Bollywood megastar, takes Dubai around the world in a series of dramatically unexpected adventures, one of a kind in the multi-award-winning #BeMyGuest campaign that will be launched on Feb. 25 media and online platforms.
#BeMyGuest of the Dubai Tourism and Commerce Ministry (Dubai Tourism) adopts a revolutionary new style to offer its audience even more compelling reasons to visit and visit Dubai with friends and family from around the world. 
Filming in Dubai of the latest promotional campaign, "King Khan", as he is known, who loves the city and visits frequently, finds himself in a surprising treasure hunt through the city, discovering attractions must – have shows that showcase Dubai 's diverse destinations, even if it' s never been the experience.
Throughout the campaign, Shah Rukh saw his Indiana Jones moments, addressing his fans around the world, seeking their help to solve clues and inviting them to discover what another fantastic experience Waiting for them, only in Dubai. Each episode of the mystery – a series full of fantasies and entertainment – culminates in a spectacular climax in Episode 6 – an absolute grand finale not to be missed – according to the superstar's admission.
Commenting on the film, Issam Kazim, CEO of the Dubai Corporation for Tourism Marketing and Trade (DCTCM), said, "For us, Shah Rukh Khan is more than a Bollywood icon; He is a beloved veteran of Dubai, who has long-standing ties to the city and our people. So, who better to embark on an unexpected and delicious new journey by showing him facets that he has never seen before – and as such inviting all his fans to live his journey as "his guest"? in his second house.
After the success of the previous one. two editions of #BeMyGuest, we are delighted to partner with him again on a completely different, but unexpected, performance in this latest story. This third series of films illustrates Shah Rukh Khan's true enthusiasm for Dubai as he discovers many of the emirate's must-see attractions, while actively interacting with viewers, as we bring all of these together in our final, in order to keep the audience excited. and eager to travel to Dubai themselves.
Known to be his "home away from home", the film captures the natural connection and dynamic relationship of the actor with Dubai and its multicultural society. Fans can watch the megastar experience a host of experiences (for all, couples, children, families and friends) as he searches for clues in the city with the help of locals and his fans, leading him to attractions and key destinations including IMG, Worlds of Adventure, City Walk, Souk Madinat Jumeirah, Al Fahidi and the spectacular show – The Pearl of Dragone at Al Habtoor City. 
Playing a crucial role in the defense of the emirate, Shah Rukh Khan said, "I have been traveling regularly in this wonderful city for years and every time I visit, I am simply amazed by so many new things , exciting and the best of the kind in the world. But beyond the cool and exciting things to explore, what I find truly memorable is the soul of the city – its people and its hospitality – that make every visit even more remarkable. Dubai is a truly fantastic destination with so much to discover, that it's about family fun, culture, adventure or fine dining, and its exceptional service making it a must-see destination. for everyone. "
Since its launch in December 2016, #BeMyGuest has had a strong engagement on social media. The sequel, completed in 2017, has been seen more than 100 million times in the world. The film has also won international awards, including the Grand Prize at the International Film Festival of Tourism, "Tourfilm Riga" held in Latvia and the Diamond Award at the ITB Berlin City Gate "Tourism Awards".
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