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Spotify is one of the most popular music streaming services and the company continues to grow. One of their strategies is to offer their services in new markets and India has been under study for a long time. Last year, we learned from a report that they had set the stage and that they were due to arrive in India in the first quarter of 2019. There were still a lot of details to be settled at that time. moment, but the day has finally come and Spotify is officially available in India right now.
The company had a number of hurdles to overcome before it could offer this service in its country. A major obstacle was to reach an agreement with local record labels. They've had an office in the country for about a year now and during that time they were able to put a number of labels on their service, but at the time of the report last year, some of the biggest local labels still had badociate with the company. Spotify believes it has a solid strategy in the country because of aggressive pricing, but that may not be enough for these labels.
It was revealed that Spotify had been able to enter into agreements with Sony Music and Universal in the country. (via variety ). However, their negotiations with Warner deteriorated so much that they would have "grown as belligerents". As a workaround, Spotify claimed a legal license for television and radio. Warner filed an injunction in India but this injunction was refused. Spotify even went so far as to accuse Warner of "abusive behavior" that harms "many non-Warner artists, labels, and publishers."
The details of the pricing were revealed and, as indicated, aggressive. For those who do not want to pay anything, the company offers a free level funded by advertising that allows them to use the service. If you wish to access Spotify Premium, you will be charged INR 119 per month at the end of your trial. It's actually a rupee less per month than Apple Music bills in the region. For those who do not want to commit to a full month, you will also have the choice between one-day, one-week and one-month packages.
Discounts are also available because you can get 3 months in advance for INR 389, 6 months in advance for 719 INR, or 1 189 INR if you pay for a full year. Students are also eligible for a 50% discount.
Screenshots via Tushar Mehta and Kishan Vyas from XDA.
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