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Not being surprised by rumors of low buzz for Mahesh Babu's 25th film, Maharshi, director Vamshi Paidipally and Maharshi's team opted for a less-publicized strategy at Srimanthudu. Even before the release of Srimanthudu, expectations had been defeated by the manufacturers. The director Koratala Siva, in particular, had then made an extra effort, made a simple trailer and defined the expectations of the film. It worked brilliantly for the film that created a non Baahubali record. This is after Aagadu who failed because of high expectations and poor content.
We now learn that the Maharshi manufacturers are also adopting a strategy similar to that of Srimanthudu. Apparently, the Maharshi team consciously decided to follow this unobtrusive strategy in order to "impress" the audience with its content in the end. this will set good expectations for the film. It is said that the Maharshi team has planned an aggressive promotion strategy right out of the movie trailer. If this strategy works again, Mahesh turns out to be the star of the strategies.
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