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On Friday, Guinness World Records congratulated the president and general manager of the T-Series music label, T-Series, Bhushan Kumar, with the official certificate allowing him to be the first YouTube channel to count 100 million subscribers. He was awarded by Rishi Nath, jury member of Guinness World Records, at a ceremony in Mumbai on Friday.
"We are extremely happy and honored to have been able to bring TSeries to this summit and award him a prestigious world benchmark of achievement and excellence such as Guinness World Records," Kumar said in a statement. "It's the collective effort of my team that has allowed us to reach this milestone. Now that this has really happened, we consider that it is only a new beginning to go farther and farther and capture new frontiers. "
The T-Series YouTube channel started on March 13, 2006, and featured mainly Indian music videos (Bollywood music and Indi-pop), as well as Bollywood trailers. It has 29 substrings and downloads several videos daily.
The 36-year-old Indian music production company has surpbaded its main online rival, PewDiePie, which has 96 million subscribers. It belongs to the Swedish YouTuber Felix Arvid Ulf Kjellberg.
The two chains were in fierce competition in an intense battle for months. The Swede YouTuber has even published "diss tracks" mocking the T series. The reports indicate that this has led Bollywood fans around the world to support the T series channel.
"We never went in this fight to become the number one or two with anyone. But throughout the year, PewDiePie made such sarcastic remarks, "Kumar said in an interview with Quartz. "And that's how we decided to respond to comments. I launched the #BharatWinsYouTube campaign, which aimed to increase the number of Indian subscriptions. The campaign called on Indians to subscribe to the company's YouTube channel.
His campaign is supported by the most popular Bollywood musicians, such as Neha Kakkar and Armaan Malik as well as actors such as Rajkummar Rao and Anil Kapoor .
T-Series, the world's largest YouTube channel, took another important step in being the first to pbad an impressive # 100MillionSubscribers .
Thank you for being part of our trip. T Series – Make India proud. @itsBhushanKumar #bharatwinsyoutube pic.twitter.com/s5Haz0bBT4– TSeries (@TSeries) May 29, 2019
The hearing of the T series through the country United Kingdom, United States, Europe, United Arab Emirates, Pakistan, Bangladesh, Australia and New Zealand, next to India.
The Kumar team is currently using T-Series to strengthen digital offerings after winning the battle of YouTube, which emerged under the name of Mumbai. the largest source of business income.
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