Tamil cinema is in crisis with larger budgets

Tamil cinema is in crisis – something invisible to its stakeholders or audience. A lot of movies are out of budget, shoots are canceled and some can not go out as planned. A big budget sequel with a veteran star and directed by a showman director was shot for two days, but the situation is at a standstill. According to sources, producers have discovered that the film may not recover its costs due to unreasonable budgets and schedules. Most of the actors and technicians involved in the project have left, but the producers have not yet formulated an official word.

In another case, an experienced filmmaker, one of the most popular names in the industry that has succeeded. multi-starrers, had to start a history. However, according to the latest news, the film, which was to be shot in two parts, has exceeded its budget at the very stage of pre-production. Now, the original producers are in a double state of mind and the director is in talks with a new studio to finance his magnum opus. Similarly, many small and medium-sized films at various stages of production have exceeded their budget and are struggling to come out because the interest indicator on borrowed funds is increasing daily.

Nobody wants to be quoted on it. spiral budgets and unfinished films, which will pose new problems for the producer concerned. Most producers are courageous and pursue their projects in the hope of not seeing their chances change. Today, no one announces a big project long in advance. If the rumored project does not take off, the people concerned conveniently call it "false news".

Dependence on the stars

The problem of Tamil cinema lies in its spiraling budgets and its excessive dependence on wanting to work on a profit sharing basis. Hindi and Telugu cinema superstars are working on profit sharing with known producers and are focusing more on content. In Tamil cinema, the producers are backing up and are ready to pay huge sums for a "salable hero" before even finalizing the scenario. Subsequently, they rely on production costs and accumulate huge deficits at the time of publication, which has the effect of charging interest rates "to the blade" nibbling profits of producers. All of this happens even as producers hire great heroes for several film contracts. Unfortunately, this has led to a situation in which the salary of the best artist can reach 40 to 50% of the total budget, which gives rise to great concern. Some producers are out of date and unable to grasp the scale of their films and just sign on the dotted line without reading the fine print and not realizing that there is more money to win with theaters and rights from the rest of India and overseas only Theatrical Tamil Nadu alone. New entrants in production want to make great hero movies and seek to pay heroes money without worrying about the financial viability of a project. The most profitable films of this year, Viswasam, Petta and Kanchana 3, are extravaganzas with large budgets made by established production houses. Big budget movies are only viable if they are made with a reasonable budget, and when that does not work, it ends up being a mess. The key is to bring out good content with a leading player, not to provide a good mix of high-level artists and technicians. There is some guarantee of recovery for such films, which explains the competition that prevails in the trade. rights of his films as a salary because he knows that money comes from the outset. This actor has signed a three-film deal with a company that deals with dubbing rights in Hindi, not with the producer. Previously, the same hero wanted to get Chengalpet territory distribution rights as part of his salary, but did not like him at all because of the fluctuation of his market. Unless the producers are more savvy and stop chasing the stars, things will stay the same in Kollywood.