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When Tourism Australia launched a $ 36 million Crocodile Dundee campaign, some wondered whether this would really attract more people to the country.
But tourism spending in Australia has climbed nearly $ 6 billion in the last 12 months, with national and international visitors spending a record $ 107 billion.
The increase in visitors from China, the United States and India helped to provide the record result.
The wait is over. Watch the official DUNDEE trailer here. This is the surprise that no one has seen coming (unless you have been on the internet in the last two weeks). Visit https://t.co/kadAyLFwZh for more information. #SeeAustralia #DundeeTourismAd pic.twitter.com/kxmGItY8tV
– Australia (@Australia) February 5, 2018
John O. Sullivan, CEO of Tourism Australia Ross Greenwood they are "very happy".
"We always knew that it was a solid creative idea."
Click PLAY below to hear the full interview
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Tourism Australia is launching a $ 36 million Australian campaign.
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