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New Delhi: At ¥ 52 crore, Marvel's superhero movie Avengers: Endgame & # 39; marked the third-highest opening day of all time in India, after the military epic "Baahubali 2: The Conclusion" and Rajinikanth-starrer & # 39; 2.0 & # 39; Given that Bollywood dominates popular culture and the collective consciousness of the country, it is more than surprising that the three main actors in the Indian film sector are all non-Hindi films.
Finally, reported figures of Rs. 351 crore, "Endgame" had already surpbaded the market of Bollywood big films like "Tiger Zinda Hai" ( ₹ 339 crore), PK ( ₹ 337 crore) and Sultan ( ₹ 300.67 million crores).
"This is definitely a wake-up call for Hindi cinema," said Rahul Puri, managing director of Mukta Arts and Mukta A2 Cinemas. "Filmmakers have to understand that people have a lot of choices (in terms of entertainment) now."
Puri said that "Endgame", with films like "Baahubali", has proven the fundamentals of the production of the film. a blockbuster – people must be able to laugh, cry
Akshaye Rathi, distributor and movie producer, calls this concept a combination of content and broad appeal that guarantees a broad reach, adding that this is before Hindi cinema knows a similar number.
"There are two aspects to that – first, how attractive is your story, and secondly, how well it can be located or presented to the public," said Bikram Duggal, head of entertainment studios at Disney. India, distributors of "Endgame." The first reiterates the importance of creating lasting franchises with characters in which fans invest deeply, over the years, regardless of their language.Duggal explained that great stories could to be born and connect anywhere, just like "Dangal", an Indian story, in China.
With 22 films in 11 years, Marvel is a universe that does not really need to be. call his fans for "Endgame"
Read also: "Avengers: Endgame" is the biggest from 2019 to date in India
] Certainly, Bollywood seems to have learned the lesson and is doing its bit in the creative The filmmaker Rohit Shetty designed a fun universe of cops including Ranveer Singh's "Simmba", Ajay Devgn's "Singham" and Akshay Kumar's "Sooryavanshi", all three feeding each other.
Devang Sampat, director of India's Strategic Initiatives, Cinepolis India, said Devang Sampat. Both Baahubali: The Beginning and Avengers: Infinity War ended with a cliffhanger.
Secondly, there is the idea of building a relativity: in addition to the dubbing in Hindi, Tamil and Telugu, the Disney composer asked the composer AR Rahman to compose hymns in local language for Endgame, famous writer Tamil and director. Murugadoss was invited to write Tamil Dialogues and superstars Vijay Sethupathi, Andrea Jeremiah and Rana Daggubati to express characters.
"The public must be able to suspend disbelief that the film was not shot in Hindi," said Duggal.
In addition, released in 2800 screens only, "Endgame" seems have shown Bollywood, which normally releases big films on at least 4,000 screens, the importance of marginal utility, which makes sense, since most Bollywood films derive 80% of their revenues of the 500 best screens and are known for oversized outings.However, some industry experts say that ticket prices for the movie have been greatly increased, a feat that the team would have could succeed only with a fan base as faithfully faithful.
"They showed that it made sense to reduce the supply, in addition to the value of repeated viewing that does not occur in Hindi, "said Puri." Of course, this has been a good year for Bollywood too, but here we are talking about something bigger. "
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