The final is once again in the lead, not surprisingly

THE KING OF CULTURE: ENDGAME LACKS A RECORD BUT APPROACHES ANOTHER

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The Endgame is still as strong.In just ten days it has exceeded $ 600 million He managed to do what it took in James Cameron's Titanic in 252. The awakening of the force .This corresponds to the $ 110 million advance that he was after last weekend Part of this is due to Avengers: Endgame having only the second best second weekend of all time (145.8 mill USD) behind Force Awakens at 149.2 million USD. Marvel's heavyweight also fell to third place in daily standings of all-time Monday and Tuesday during opening week and in second place Wednesday and Thursday (non-working days.) The decline of this end week (59.2%) was consistent with that of 59.4% of Age of Ultron and Captain America: Civil War (59.5%), which is still quite impressive considering the historic opening record of $ 100 million.

Next week-end, his transport should be between $ 66.3 million from Black Panther and from The Force Awakens – $ 9019 million – [19459005Theendofthegame could be very real from 745 to 823 million dollars. The final gross domestic product of the Avatar amounts to $ 760.5 million, for a worldwide transportation of $ 2.78 billion. Avengers: Endgame is now the second most profitable film to date with nearly 2.19 billion dollars. The awakening of the force took 54 days to reach the $ 2 billion mark. Infinity War did it in 48 and Avatar in 47. Endgame opened its doors in 25 markets internationally on April 24, 2019 and reached its goal in just 12 days.

ROTTEN RETURNS: DOLLS INDEED UGLY AND LONG SHOT LACKED BY ONE THOUSAND

Normally, this section is devoted to a single film, but it is a bad weekend for a troubled studio and a wake up for another. STX Films was successful this year with The Upside although it is a chance reworking of its original home at Weinstein Co. That and Second Act (with Jennifer Lopez) was her only success since 2017 The Christmas of a Bad Mom . A $ 45 million attempt to enter the animated game with Uglydolls (34%) is not going to help when it starts with just $ 8.5 million. Admittedly, it's better than what Annapurna / United Artists Releasing obtained from the opening weekend of Missing Link but lower than the one received by Funimation for in January of this year on Broly ($ 9.8 million) a third of the screens as Uglydolls .

However, it is Lionsgate's publication of Long Shot which is even more disturbing. At only $ 10 million this weekend, the romantic comedy Charlize Theron / Seth Rogen is the biggest opening at the studio this year. Most recently, Lionsgate's success is mainly due to its smaller budgets, such as The Funeral of the Madea Family by Tyler Perry ($ 20 Million / $ 73 Million Gross Budget), simple favor ($ 20 million / $ 53 million), Overboard ($ 12 million / $ 50.3 million) and Five Feet Apart ($ 7 million $ 45.4 million). Compare that with Hellboy ($ 50 million / $ 21.7 million), from Cold Pursuit ($ 60 million / $ 32.1 million), by Robin Hood ($ 90 million / $ 30.8 million) and now The $ 50 million Long Shot budget .

(Photo by Hector Alvarez / © Summit Entertainment)

Since Twilight . and The Hunger Games Lionsgate has struggled to find its place in the current state of the franchise wars, unable even to complete its series Divergent . Although they had some major successes as The Land and Wonder a decent franchise comes back to Now You See Me and John Wick and even some surprises such as The Hitman's Bodyguard (which is now the subject of a sequel) and Hacksaw Ridge the post of After Wonder is the one that costs $ 20 + million opening dollars with Madea's funeral ($ 27 million) and their second highest score is Tyler Perry's Acrimony ($ 17.1 million).

The Long Shot is the 7th ^{e] The right entry in the Lionsgate catalog not belonging to Tyler Perry to open up grand and not reach an opening weekend $ 15 million. Robin Hood, Hunter Killer and Hell Fest could not even do it in five days. Lionsgate had so much confidence in Long Shot that they moved it from the first week of June to the aftermath of Endgame in the hope of "… to be the of Notting Hill . Fox Phantom Menace and it had a dramatic effect. Even with an 83% Tomatometer and critics calling it a big surprise of 2019, Long Shot could be considered the biggest failure of marketing a comedy of Seth Rogen since the Weinsteins could no longer stand turn Zack and Miri make badgraphy a success, only a few months after Knocked Up reported more than 148 million dollars. Long Shot open unless this film by Kevin Smith.}