The future group will put Brand Factory online



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Future Group will be launching its fashion chain, Brand Factory, online in February this year, said group CEO Kishore Biyani.

This would be a major online project of Future Group in the e-commerce sector after the closure of its site. FabFurnish, an online furniture store company.

"In February, we would launch one of our own brandfactory.in online sites in February, which would be our biggest launch in e-commerce and online business," said Biyani.

"We are investing in online commerce and trying to understand the space again."

According to Biyani, the group was one of the pioneers of online sales in India with futurebazar.com, which was probably even before Flipkart.

The company's efforts to sell tablets and tablets have also failed and have "lost a lot of money in this activity," he said.

He added that money lost during activities such as fabfurnish was "compensated" as t The company learned "enough" through this.

"Today, if you consider our hometown as a business, an online business for us, that we sell on the site of another site, we should sell nearly 100 Rs this year crore, "he added, adding" we have learned something ".

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