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The famous Game of Thrones "Starbucks" coffee mug provided the coffee chain with an estimated $ 2.3 billion in free advertising, according to a general marketing director.
Speaking to CNBC, Stacy Jones of Hollywood Branded estimated the value of discussions on Starbucks and Game of Thrones online, on television and on radio. "It's a unique opportunity collision in a lifetime," Jones said. "But in reality, it is only the tip of the iceberg, because what we do not monitor or evaluate, is the mouth to ear and social media that add to it. "
Since the cup was not even theirs, the company must feel as satisfied as Cersei right now.
Another Australian in Berlin.
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