The Marketing of 'Captain Marvel & # 39; looks different from previous MCU movies, and here's why



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Brie Larson in" Captain Marvel " Disney

To my surprise, we had two official MCU spots this We also had a second / Captain Marvel & 1945 you watched the Kitten Bowl, a game that stood out for its much lighter, punchier and more jolly advertising than the previous sales. – ads are serious, while TV spots (especially those broadcast on Nick Jr. or Disney XD) are lighter and more jovial.

This Super Bowl spot is a pretty mish-mash, proposing a mix of new and exciting "badbad" action and gravitas expected.And yes, Larson launches a spaceship, so that's what happens. & nbsp; I think that one of the reasons why the Captain Marvel & nbsp; ] marketing has been a bit scared until recently, it is that it has more sought to convince us that Carol Dan Vers is a super-duper hero and worthy of his own movie. Most of the MCU movies were either suites or characters with fairly simple stuff (he's a wizard, an African king with the Batman toolkit and the 007 support group). & Nbsp; Captain Marvel & [ is a small

Captain Marvel is not as well known as Doctor Strange or Captain America and to a certain extent, marketing has essentially had to convince us (as the first Thor. ) that this hero deserved our attention. Plus, she has songs from Thor, Star-Lord, Iron Man and Captain America, which showcasing her (beyond her bad) has been a challenge. & Nbsp; This is not unlike marketing for something like & nbsp; . ] Alita: Battle Angel & or even Justice League where campaigns spend their time convincing us or ensuring that these heroes are up to the task.

There is a presumption with the MCU, at least in the last five years (since Guardians of the galaxy and & nbsp; Captain America: The soldier of the winter reinforced – Avengers & nbsp; dominant popular culture), the public will accept their heroes a little at face value and will thus be able to focus on the sale of this who distinguishes this superhero movie from the last movie. & Nbsp; Captain Marvel & nbsp; is sold as a film of superheroes a little conventional. This is not a criticism (I am sure it will open very well), but it is striking to see an MCU movie aggressively rebaduring us that the new superhero is a HERO!

The whole marketing theme is "what makes her a hero," which implies that we do not already know or that we have to be convinced. This is different from what we have seen in the last five years of MCU sales. & Nbsp; Captain Marvel directed by Anna Boden and Ryan Stars & nbsp; Brie Larson, Jude Law, Lashana Lynch, Samuel L. Jackson, Annette Bening, Ben Mendelsohn, Gemma Chan, Lee Pace, Djimon Hounsou, Clark Gregg and (more importantly) Reggie, Archie, Rizzo and Gonzo. The Adventures of Goose (and his captain, Marvel) & nbsp; begins on March 8, 2019.

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Brie Larson in" Captain Marvel " Disney

To my surprise, we had We also have a second / different Captain Marvel if you watched the Kitten Bowl, one that stood out for its much lighter, more punchy and more jolly advertising than we've seen before. things usually happen for big tents, the trailers are serious, while the TV spots (especially, obviously, those broadcast on Nick Jr. or Disney XD) are lighter and more jovial.

This Super Spot Bowl is a pretty hodgepodge, offering a mix of badbad action and expected gravitas, and yes, Larson is punching a spaceship, I think one of the reasons why Captain Marvel was somewhat Until recently, it's because she's more interested in convincing us that Carol Danvers is a super duper hero and worthy of her movie. In recent times, most MCU movies were either suites or characters with fairly simple tricks (wizard, African king with Batman's toolbox and 007 support group). Captain Marvel is a little different.

Captain Marvel is not as well known as Doctor Strange or Captain America, and to a certain extent his commercialization has essentially convinced us. the first Thor ) that this hero deserved our attention. In addition, she mixed pieces of Thor, Star-Lord, Iron Man and Captain America, which puts it in value (beyond her bad) was a challenge. This is not unlike the marketing of something like Alita: Battle Angel or even of the Justice League where campaigns spend their time convincing us or to make sure these heroes are up to the task. 19659013] There is a presumption with the MCU, at least in the last five years (since The Guardians of the Galaxy and Captain America: The Winter Soldier has solidified its Avengers dominant culture), the public will accept their heroes a bit at face value and will thus be able to focus on selling what distinguishes this superhero movie of the last. To a certain extent, Captain Marvel is sold as a fairly conventional superhero movie. This is not a criticism (I am sure it will open very well), but it is striking to see an MCU movie aggressively rebaduring us that the new superhero is a HERO!

The whole marketing theme is "learning what makes her a hero", which implies that we do not already know or need to be convinced. This is different from what we have seen in the last five years of MCU sales. Captain Marvel directed by Anna Boden and Ryan Fleck stars Brie Larson, Jude Law, Lashana Lynch, Samuel L. Jackson, Annette Bening, Ben Mendelsohn, Gemma Chan, Lee Pace, Djimon Hounsou , Clark Gregg and (mostly) Reggie, Archie, Rizzo and Gonzo. The adventures of the goose (and its captain, Marvel, the wonder) opens on March 8, 2019.

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