The mystery behind the most favorite cracked Instagram egg

The mystery behind the egg that dethroned Kylie Jenner to become the most liked post on Instagram has been solved .

It turns out that the picture is a project created by three British advertising executives, who teamed up with Hulu for a 30-second public service announcement aimed at promoting mental health awareness.

The world's record-breaking Instagram egg was the subject of an announcement revealed Friday, Feb. 1, following a Super Bowl, to debut in exclusivity on Hulu. In the teaser, the egg creaks and collapses literally, because of the stress of being famous on Instagram, Variety said.

READ: Meet Ishan Goel, 19, of Indian origin, The Man Behind the Egg of the World Record

He then directs users to the speakegg.info website, providing links to organizations mental health around the world. world.

& # 39; & # 39; Recently, I started to crack. The pressure of social media is starting to hit me, "says the on-site egg, which was also posted to his Instagram account on Monday, Feb. 4. & # 39; & # 39; If you too are struggling, talk to someone. We have this. & # 39; & # 39 ;.

READ: An egg has dethroned Kylie Jenner as the most beloved photo on Instagram in the world, here is her dazzling response

Variety also reported, "Eugene's # 39; The egg was created by London- Chris Godfrey, advertising director, was curious about whether the photo of an egg could become a social media star. He then worked with C J Brown and Alissa Khan-Whelan to manage the account. Eugene now has over 10 million followers and the original January 4 post now has more than 52 million.