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This decision comes as Netflix wants to make its services more accessible to users in India, hoping for a more promising weekly package.
Netflix increases subscription prices for US subscribers; will it become more expensive in other countries? Indian subscriptions, according to a previous report suggesting that the company is testing a monthly subscription for Indian subscribers. The new report indicates that the company is also exploring the model of weekly packages in India, with the goal of more affordable and more accessible services to the mbades.
According to the report, the new weekly plans will be made available on four levels, depending on your willingness to shell out money. priced at Rs 65 per week, it is a mobile-only viewing package that broadcasts content in SD resolution. This plan is intended for basic users who watch programs sporadically on Netflix and do not find it worth paying a larger sum for monthly subscriptions.
The other weekly packages that would be tested would have a price of 125 Rs (single screen, any platform, SD resolution), Rs 165 (two screens, any platform, resolution up to HD) and Rs 200 (four screens, any platform, maximum 4K HDR resolution). These will be detailed weekly versions of Netflix's existing monthly plans in India, including the 250 rupees per month mobile phone package that the company will also be testing in India.
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This operation could prove beneficial for Netflix, as the presentation of a weekly plan could attract more viewers to its platform and increase the number of users. The global streaming giant has the highest rates in India, with Amazon Prime Video and Hotstar offering more competitive rates. While Netflix wants to differentiate itself from its original content, it also feels the heat of competition in terms of the number of users, and it is now thought that it is reviewing its pricing strategy in the country .
It remains to be seen in what timeframe are these plans being generalized to a larger number of users and their impact on Netflix's overall plans in the country? Since these plans are already tested by users, it should not be too long before making them available openly.
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