The smart inflation of Charmee could prove futile

If a film is shot in, say 50 crores, the norm at Tollywood is they publish it as a film invested at 80 crores.These inflated figures are marketed through public relations teams to expose as much as possible the market of this hero.The latter bluffs the distributor for him to buy the film at exorbitant prices, what is the point of this trick.This trick is also extended to the sales figures.

Take the case of the next film Ismart Shankar, whose production and marketing are managed by the old heroine Charmee According to trade circles, Ram Pothineni starter would be released in most areas, Andhra both sold nearly 5 crore and Nizam being released for rental with an expected turnover of 5.5 crores. Explaining that Nizam is selling 7.20 Cr and Andhra 6.50 Cr and that all theatrical activity has reached 17-18 crores, the Charmee team has however released official figures.

Some reputed distributors are quick to say that the Charmee team is swelling the bar. The figures to show Ram Pothineni and Puri Jagan combination has a big market. Winning 18 million rupees in the pocket is hard work when Hello's previous films, Hello Guru Prema Kosame and Vunnadi Okate Zindagi, are huge flops, as well as the wonderful creations of Puri such as Paisa Vasool and Mehbada. If we eliminate the usual exaggerations, the film will garner a little near 13-15 crores of sales before the release, underline few distributors.

Another point to emphasize is that if Charmee inflates the sales figures dramatically. Anyway, tomorrow they will be in vain for Ram's career. Because if the film produces a lower-than-average conversation while generating 15 crores, the original numbers will help them claim that Ram could save even a film on the flop, but numbers in figures will prove a loss of nearly 3-4 crores .