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- PewDiePie and T-Series, two of YouTube's most subscribed YouTube channels, fought for the title of the most popular YouTuber.
- T-Series, an Indian music brand, became the first YouTube channel to reach 100 million subscribers when it broke the bar on Wednesday.
- This exploit comes after PewDiePie begged his fans to stop campaigning for him with the same "Subscribe to PewDiePie" that had been referenced during the shooting in Christchurch, New Zealand.
After months of video advocacy and fan-driven campaigns, T-Series beat PewDiePie to become the first YouTube channel to reach 100 million subscribers.
The T series crossed the 100 million subscriber mark on Wednesday morning, according to Social Blade's real-time subscriber tracking system. The channel, led by an Indian label that produces Bollywood music, thanked its fans for "being part of our trip".
By the time the T series crossed the 100 million mark, the number of subscribers for the PewDiePie player-vlogger had risen to just over 96 million.
But the two chains have been neck and neck for months, the competing channels continuously trading their leads and their jabs while their subscriber accounts were greatly increased. The battle took on greater significance as it was interpreted as a competition between independent creators such as PewDiePie and large companies such as T-Series.
Early on, the slogan "subscribe to PewDiePie" became a rallying cry for fans and other independent creators of YouTube. He appeared on the Super Bowl, on billboards and even on the front page of The Wall Street Journal. website.
However, the disordered race also took on hateful connotations. The words "subscribe to PewDiePie" were engraved on a memorial of the Second World War in March. The same month, the suspect responsible for the deadly shooting in Christchurch, New Zealand, uttered these words during a televised stream of attacks that he shared on social media.
PewDiePie has also been criticized for the release of two dissertation songs that he has published on T-Series containing harmful language. Last month, an Indian court banned the broadcast of two videos on YouTube because they contained "defamatory, abusive, insulting and offensive" content.
Last month, PewDiePie called for the end of the T-Series fight, claiming that the fight was now centered on "beating another channel" rather than on "love and support".
"To sum up, I did not want to hate winning," said PewDiePie in his video. "Everything was meant to be fun, but it's clearly more fun, he's clearly gone too far."
In a tweet of congratulations on the fact that T-Series broke the 100 million mark, YouTube suggested that the Indian music company would receive a trophy. As The Verge's Julia Alexander points out, the prize is probably a YouTube play button trophy that distributes to creators who reach a certain number of subscribers. Considering that the 10 million rewarded subscribers look like a diamond, it will be interesting to see how YouTube commemorates the latest achievement of the T series.
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