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While the jury may still be on that between Rajinikanth and Kamal Haasan commanding more political punch, the latter seems to have emerged as a clear winner when it comes to Twitter.
Data plucked by Twitter relating to the period January to May 2018 show Mr. Haasan comfortably placed in first place as the most talked about male celebrity in the Tamil entertainment segment.
Rajinikanth stood at one second. While the Suriya actor took third place with his regular updates of the film, veteran actor Prakash Raj clinched fourth place with his comments on the political scenario and the film industry. Composer and music singer Anirudh Ravichander completed the list with his inspirational song launches and tweets.
Burning Questions
What helped Mr. Hbadan climb on Twitter? and updates on his next movie
Vishwaroopam-2
and his new political party, Makkal Needhi Maiam.
Rajinikanth was propelled by the launch of his film
Kaala
and a personalized emoji.
According to Keya Madhvani Singh, India's head of Entertainment Partnerships, Twitter India, the two stars – Kamal Haasan and Rajinikanth – have a large fan base on Twitter. As Mr. Haasan is very active on the online forum, he has gained popularity worldwide. She added: "There is an active global audience interested in Tamil content."
She pointed out that the volume of conversations relating to the Tamil film industry is multiplied on Twitter and the Tamil diaspora around the world is following tweets from Jennie Sager, Director, Content Partnerships, Asia-Pacific, Twitter , said that entertainment was a huge opportunity.
"After the release of Baahubali2, we saw the kind of potential films from southern India.Now we want to take advantage of it," she said.Sager also said that Twitter has a dedicated team that closely monitors the entertainment industry that includes movies, lifestyle, food and fashion.
Ms. Madhvani and Ms. Sager said that from now on, Twitter will focus on building new avenues and partnerships to delight fans of Tamil and Telugu movies and enhance their experiences.
Twitter Moments, which connects several tweets in a single slide, has also gained popularity with messages from the Tamil entertainment industry. [19659002] Samantha Akkineni, at the top of the Tamil Entertainment celebrity standings, was followed by Kajal Aggarwal and Rakul Preet, actress Keerthy Suresh is ranked fourth with a lot of conv ersations around his role as Savitri in his new film
Mahanati
. Completing the list was the actress Tamannaah Bhatia.
In terms of hashtags, #Thalapathy, #Thala, #Ajith were among the Top 10. Actor Vijay-starrer
Mersal
continued to be among the top 10 hashtags in 2018. The film was released in 2017.
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