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Filmmakers are trying many techniques to attract more and more attention to the market. Controversy is the most worked technique lately. The directors of "most wanted India" are using a realistic method to reach a better audience and this seems to be a very good job.
The movie starring Arjun Kapoor in the lead role has not had any buzz on the ground so far, despite the teaser and the trailer have sparked good reactions on social networks .
The filmmakers have come up with this unique and scary promotional material by organizing the staging of a ghostly appearance in the middle of the movie poster in the movie theaters. As the title suggests, the film is about a rude terrorist called India Osama.
And this configuration represents this terrorist who disappears like a mercury from the hands and is as scary as a faceless ghost. Well, that kind of catchy thing is quite appealing, but will such promotion encourage people to think about the movie and queue up at the theaters with enough publicity? That we will have to see. It's a unique approach though.
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