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As indicated by the global box office potential of Tamil films, Rajinikanth's releases are still very popular. After Rajinikanth, it is the Tamil actor Vijay who often shows his command at the global box office. While Ajith gives stiff competition to Rajinikanth and Vijay in the main market of Tamil Nadu, the actor from Viswasam has not yet caught up with his competitors out of the country.
The star value of an actor is also determined by the demand for satellite and digital rights of his films. Nowadays, Rajinikanth's films are purchased by national television channels such as Star and Zee, including digital streaming rights for the three main languages - Hindi, Tamil and Telugu. [19659003] Vijay catches Rajinikanth on the digital satellite markets; rights on the next film fetch Rs 50 crore "width =" 825 "height =" 480 "/>
Photo of the actor Vijay Image via Twitter / @ Saranra06273843
Zee bought the satellite rights of 2.0 against a crore of Rs 110, while the group Star bought the satellite rights of Kaala for Rs 75 crore (Tamil, Telugu and Hindi) The last update is that Sun TV bought the satellite rights (Tamil version) of Vijay's next film with Atlee for a crore of 28 Rs. The digital rights of the film are evaluated at about 22 crore Rs. In total, the digital and satellite rights of the film reached nearly 50 million rupees.
According to commercial sources, the Hindi satellite and the dubbing rights of the previous Vijay tube Sarkar were sold at 20 crores, so his next film with director Atlee is going a similar price, farmers would recover 60 to 70% of their investment. It should be noted here that the films of Vijay and many other films of Tamil stars of the new generation do not go out in theaters in Bollywood, but that the Hindi satellite channels hang their films at a good price. While a significant portion of Rajinikanth and Vijay's film investment can be recovered through the proceeds from the sale of satellite and digital rights, producers are now waiting in a long line of expectation to join them.
Vijay's films always get a TRP (Target Rating Point) neat for TV channels. When Sarkar was screened for the first time on Sun TV the film recorded 16,906,000 impressions, the second record for a Tamil film after the start of control of the number of impressions by the Broadcast Audience Research Council (BARC). Considered a sports actor, Vijay's next film with Atlee will see him playing a football coach. Vijay and Atlee delivered two solid blockbusters in the past – Theri and Mersal who earned over 150 crore and 250 crore respectively at the box office. Recently, the untitled film made the headlines after Vikatan, a popular magazine revealed the basic story and some of the most important elements of the film.
The film would tell how Vijay took his place in the football team of the friend (Kathir) and made them taste the victory of a popular tournament. Vijay will apparently also avenge his friend's death later in the film. Nayanthara plays alongside Vijay in the film while actor Jackie Shroff, Daniel Balaji, Vivek and Anandaraj from Bollywood play the main characters. done in Vijay's career. Produced by AGS Entertainment, the first film and title of the film should be unveiled on the occasion of the actor's birthday (June 22). The manufacturers have already announced that they were aiming for a release in Diwali 2019, the two recent blockbuster films by Vijay Mersal and Sarkar, being also published at the same festival. After beginning to tell stories to Vijay, the actor has not yet responded to the call as he focuses solely on Atlee 's film.
According to some sources, Atlee plans to finish filming in July and spend three months on the bill. post-production. Although the main story of the film is based north of Chennai, Atlee also plans to shoot some scenes abroad. Before beginning the usual filming, Atlee and the film's cinematographer, GK Vishnu, traveled to Los Angeles as part of their pre-production work.
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Publication date: Apr 03, 2019 at 8:36 am
| Last updated: Apr 3, 2019 12:27 pm
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Date Updated: Apr 03, 2019 12:27:37 PM IST
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