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Vodafone Idea, although the largest network operator in the country, faces a daunting challenge from Reliance Jio and Airtel, who are fighting for the highly competitive market. All of them have low incomes because they are fighting in the price war and, if you do not know, the cost of 4G data in India is the lowest in the world.
Only the deep-pocket player can survive in this unprecedented cell trade in the cell phone market. According to the latest reports, Reliance Jio impressively succeeds with a considerable influx of new subscribers, while Ateltel and Vodafone Idea lose several thousand customers each month.
At the end of 2018, Vodafone Idea began to remove cellular services intended prepaid subscribers whose foreign currency balance is less than 35 rupees. To date, it has lost 2.3 million customers. 19659003] In order to regain confidence, Vodafone Idea announced a free subscription to Amazon Prime worth Rs 999 per year for existing and new postpaid users of Nirvana.
Vodafone Idea with Amazon Prime iption will not only be able to get the privilege of getting fast delivery of products to the ecommerce site, but will also have quick access to the best deals on Amazon.in, at listening to ad-free music via Amazon Prime Music and unlimited access to streaming of the latest exclusive movies, TV shows, television series, and Amazon Prime Original series by Prime Video
The Amazon annual subscription Premium can be activated via the Idea Movies & TV app. Access to Prime Video is available after downloading the Prime Video app on supported devices, the company said.
This is the second move this week after Vodafone Idea has offered a free subscription to Zomato Gold for six months new subscribers to the Red Postpaid service
With the Zomato Gold subscription, subscribers can claim exclusive meal offers at a very subsidized cost in the partner hotels of the Indian subways. The benefits include a meal can go for a second free meal and the partner's drink company is part of the hotel, consumers have the right to take two free drinks per visit and per day.
Each partner has a label allowing the customer to distinguish between food products. & Partner drinks. For food, it's 1 + 1 and for drinks, it's a 2 + 2 offer.
These Vodafone Idea initiatives aimed at providing value-added services will definitely help the company to build a loyal customer base and especially attract new users, including existing prepaid subscribers.
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