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" Alita: The Angel of the Battle " 20th Century Fox
For Those Who Want It, Fox made a free national preview in the night of tomorrow & nbsp; for Alita: Battle Angel I remain comforted by this trend to nationwide previewing which has become the Standard (DreamWorks Animation and Universal / Comcast's How to Train Your Dragon: The Hidden World, & nbsp; which is damn good, sneaks on Saturday.) The trend seems to be to build mouth the old-fashioned rather than bludgeoning movie lovers with saturation-level marketing Yes, it's confusing to see this happen with the biggest of the big movies (as opposed to the small counter-programming offers), but it's a theatrical movie in a nutshell in 2019. But I'm moving away from the subject. fantasy is just the kind of movie that seems painfully doomed in 2019. [19659003] There are no "stars" (all the respect I owe Jennifer Connelly, Christoph Waltz and Mahershala Ali), is based on a cult anime and is the kind of "a world unlike what you've ever seen" a new fantasy in cinemas has experienced tough times in our culture focused on nostalgia and focused on intellectual property. In all likelihood, the three-dimensional film produced by Robert Rodriguez / produced by James Cameron will follow the same sinister path as that of Jupiter Ascending & (185 million dollars on a budget of 175 million dollars), & nbsp; Tomorrowland & nbsp; ($ 209 M / $ 190 M), & nbsp; Valerian and the city of the Thousand Planets & nbsp; ($ 225 M / $ 177 M) and [n ° 491615] and [n ° 491515] from Mortal Engines; ($ 85 million / $ 100 million). But what if it does not work? What to do if & nbsp; Alita & nbsp; is an exception to the rule? This is not a prediction, just an idea. Because the trailers and the badociated marketing have done things right.
Marketing of & nbsp; Alita & nbsp; focused almost entirely on Alita herself. Yes, there is a lot of "Here is the world in which this movie exists" moments in the various extracts & nbsp; featurettes music videos. The first trailer presents the post-apocalyptic status quo, with stories of a war in the past when the ground shook and the sky burned. But from the first teaser to the last clip (out [yacinqhours five hours ago ), we focused our attention on the robot / man / etc. overkill. and why she's cool enough to anchor a cinematic movie to mega-budget. Yes, the film is sold as a story of superheroes, that of a girl (interpreted by Rosa Salazar) whose journey to discover the truth about its origins takes precedence over any building of a respectful world of the franchise.
The public only appears for films when these films present a main character that they want to see . Hunger Games succeeded because of Katniss Everdeen and Bohemian Rhapsody succeeded because Freddie Mercury is a movie star. That's why superhero movies are so promising at that time. people want to see Venom, Deadpool, Black Panther and Aquaman come true on the screen. The best chance of & nbsp; Alita & nbsp; to succeed is to convince the public that it is the character and not the world. Mythology or fantasy mega-budget is worth it. If people watch marketing and decide that they want to see Alita play at the cap on the screen, they will show up. If this is not the case, few other factors (not even laudatory critics or James Cameron's angle) will matter.
Again, it may be a false hope. Yes, the movie looks great, with gorgeous, sleek graphics, intriguing action and just enough work on the characters to give hope that it's not just an empty show. And Lord knows that I am a fervent supporter of James Cameron (give or take & [nbsp; of Terminator 6 ). A movie like this would have been guaranteed as a mega-smash six or seven years ago. But now, that's the very definition of the long hit, to the point where Fox made it out of the Christmas season and replaced it on the President's Day weekend. This is not a bad thing in itself ( Black Panther & nbsp; Deadpool & nbsp; by Ghost Rider & & nbsp; by Daredevil & [nbsp;. well done in this vacation setting), but & nbsp; such an approach did not save the & nbsp; Jupiter Ascending .
Assuming that it is at least good enough, if that happens, it will be because Fox and his friends have chosen to focus on the essentials. Spectators will show up (or not show up) for & nbsp; Alita: Battle Angel Almost entirely because of their interest in the main character. The promise of a mystery box did not sell & nbsp; Tomorrowland . The promise of the new generation Star Wars & [nbsp; did not sell & nbsp; of mortal engines & [nbsp; or of Valerian . And the mere idea of a new fantasy of science fiction by the sisters who gave us The Matrix & did not move the needle with & 1945; Jupiter Ascending even with Mila Kunis and Channing Tatum on board. But if Fox manages to convince us that Alita is not just "the special" but special enough to justify a theatrical view, then she risks overcoming the odds.
If you fancy spoiling yourself with clips (I mainly skimmed for the purposes of this article), you are here:
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" Alita: Battle Angel " ] 20th Century Fox
For those who wish, Fox makes a free national taste tomorrow night for Alita: Battle Angel I remain comforted by this trend in scale previews which has become the standard of the course (DreamWorks Animation and Universal / Comcast How to Train Your Dragon: The Hidden World, which is damn good, sneaks on Saturday.) The trend seems to be to build mouth- in the old-fashioned way rather than bludgeoning moviegoers with saturation marketing, see this with the biggest of the big movies (as opposed to d), but it's a theatrical movie in a nutshell in 2019. But I away from the subject On paper, fiction Fantastic over $ 200 million is simply the kind of movie that seems painfully doomed in 2019.
It does not have stars "butts" (respectfully Jennifer Connelly, Christoph Waltz and Mahershala Ali), is based on a cult anime and is the kind of "world you've never seen", a new fantasy for cinemas that has had a hard time in our IP-specific nostalgia culture. In all likelihood, the three-dimensional film produced by Robert Rodriguez / produced by James Cameron will follow the same grim path as Jupiter Ascending (185 million USD on a budget of 175 million USD), Tomorrowland ($ 209M / $ 190M), Valerian and the city of the Thousand Planets ($ 225M / $ 177M) and Fatal Engines ($ 85M / 100 $ M). But what if it does not work? And if Alita was the exception to the rule? This is not a prediction, just an idea. Because trailers and related marketing have done things right.
The marketing of Alita focused almost entirely on Alita herself. Yes, there are a lot of moments "Here is the world this movie exists in" previews, video clips, featurettes and clips. The first trailer exposes the post-apocalyptic status quo, with stories of a war in the past where the ground was shaking and the sky was burning. But since the first teaser until (in two weeks), the last clip (released five hours ago) focused his attention on the robot / man / etc overkill. and why she's cool enough to anchor a cinematic movie to mega-budget. Yes, the film is sold as a story of superheroes, that of a girl (interpreted by Rosa Salazar) whose journey to discover the truth about its origins takes precedence over any construction of the world respectful of the franchise.
The public now only appears for movies These movies feature a main character that they want to see. Hunger Games succeeded because of Katniss Everdeen and Bohemian Rhapsody succeeded because Freddie Mercury is a movie star. That's why superhero movies have such a benefit at the moment because people want to see Venom, Deadpool, Black Panther and Aquaman materialized on the big screen. The best chance to succeed Alita is to convince the public that it is the character and not the world. Mythology or fantasy mega-budget is worth it. If people watch marketing and decide that they want to see Alita play at the cap on the screen, they will show up. Otherwise, few other factors (not even complimentary critics or the angle of James Cameron) will matter.
Again, it may be a false hope. Yes, the movie looks great, with gorgeous, sleek graphics, intriguing action and just enough work on the characters to give hope that it's not just an empty show. And Lord knows that I am a staunch supporter of James Cameron (IMHO Terminator 6 ). A movie like this would have been guaranteed as a mega-smash six or seven years ago. But now, that's the very definition of the long hit, to the point where Fox made it out of the Christmas season and replaced it on the President's Day weekend. This is not a bad thing in itself ( Black Panther Deadpool Ghost Rider and Daredevil have worked well in this vacation setting), but such a measure did not save Jupiter Ascending .
Assuming that it's at least good enough, if it's going to go off, it's because Fox and his friends have chosen to focus on what really matters. Spectators go (or are not going) to run for Alita: Battle Angel almost entirely because of their interest in the main character. The promise of a mystery box did not sell Tomorrowland . The promise of newfangled Star Wars did not sell Mortal Engines or Valerian . And the mere idea of a new science fiction fantasy of the sisters who gave us The Matrix did not move the needle with Jupiter Ascending even with Mila Kunis and Channing Tatum on board. But if Fox manages to convince us that Alita is not only "special", but special enough to justify a theatrical projection, then she risks to beat the odds.
If you feel like spoiling yourself with clips (I mostly skimmed for the purposes of this article), you are here:
