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Another day, another group of Western media are desperately trying to make believe that BTS does not dominate the US charts authentically.
For now, I really feel that I should write a compilation article containing all the incorrect information given by the media about the BTS in this season of return.
This only shows how popular they become with the hatred they seem to feel from journalists who can no longer ignore their existence. This does not make it any less annoying though.
But it also shows how biased and prejudiced they are against a group that is not your average white artist. In an attempt to "understand" what made BTS so popular, they only point out their flagrant disregard for the facts in order to explain themselves conveniently.
This time, it seems that the practice of several versions of album is attacked, which is actually a common practice for South Korean groups.
However, some people try to make it seem like the way the BTS is "looking" for fans to buy more albums.
First of all, let's just talk about the fact that American artists like to increase their sales through the practice of bundling. The most important thing is that they include selling an album with clothes, tickets or some other kind of merchandise.
Btw, the best-selling group in the United States this year, sold concert tickets and each ticket was accompanied by a physical copy of the album. In addition, a package pic.twitter.com/FA11iv57N2
– Rafranz (@RafranzDavis) April 26, 2019
This will help their album to climb the charts as the l '# 39; The average American consumer no longer buys only whole albums. The Fader offers a very interesting article to those who want to deepen the issue further.
It should be confusing that reporters are trying to give the impression that BTS is doing something wrong by selling multiple versions of the album, American artists are not ashamed to be bundled.
But alas, we already know that the media only wants to downplay the growing popularity and artistic talent of the BTS in every possible way.
What's funny is that if Big Hit Entertainment's BTS agency decided to start grouping their albums with merchandise, they would probably sell an even larger amount of albums than they would. do not already do it.
BTS can sell several dates during their stadium tour and are currently the best ticket sellers (beating Drake, Ariana Grande and Spice Girls) from 2019. Imagine they add an album to each ticket sold? Nobody would be able to get them off the charts.
Not to mention the quality of their products, everything they touch sells faster than items can be stored. Some stores even limited the number of albums that the army could buy this year!
Really? 1945 @Target @BTS_twt pic.twitter.com/332gCcLjHP
– RealMe (@realmyystik) April 12, 2019
This is next to the question, that I really wanted to talk about why the Army actually buy several versions of BTS albums.
In the first place, Big Hit and BTS pay great attention to the concept of their albums and, in turn, to the multiple versions they sell.
Each version of the album has its own concept that will connect to the album. To show this, we will briefly describe the different versions of Card of the Soul: Persona here and how they illustrate the four main Jungian archetypes.
Card of the Soul: Persona version 1 shows the character, or the different masks that people wear. Here you can clearly see how BTS presents different masks with different facial expressions.
Card of the Soul: Persona version 2 shows the anima / animus. Here, you can see how BTS looks in the mirror and shows both his masculine features and his feminine features (do not even tell me how much they hate having to scramble the lines on what is "acceptable" for men according to Westerners).
Card of the soul: Persona version 3 shows the me. Since the self is described as often appearing in dreams, you can see how many members are dressed in nightwear.
Card of the soul: Persona version 4 shows the shadow. It's an easy task because you can literally see each member's shadows on their photos.
My apologies if I explained one of these Jungian ideals incorrectly, I am not at all an expert in psychology, but you have the idea.
Each version of the album also has a different cover, and if a fan really wants it, he can choose his favorite and get it.
Or if they prefer, they can buy the set and they are designed to have an extraordinary look. Inside, each version of the album has a different content that goes with the concepts described above.
Another reason why the Armies are more willing to buy multiple copies of their albums is the special link that they share with BTS. For some reason, it's hard for the media to understand, but it's not the typical artist / fan relationship that we're used to seeing.
ARMYS is a family and BTS, a family. Together, we are a big, happy family. When one is down, the other is there to lift them.
The BTS will do everything for the Armies and they even said that the songs of Card of the Soul: Persona had been written for them. Similarly, the Armies will do everything for the BTS.
One of the ways to give back our love is to support them constantly. That's why we vote for them with all we can every time the fan vote is allowed during shows. That's why we are going to buy several versions of their album.
Not only because we love music and concepts, but also because BTS deserves to be at the top of the charts and we know that the purchase of several versions of the album will help them in progress of road.
It's not something they ask the American ARMYs, we just do it because we want it. The Armies have also done something similar with # ProjectBuy23! when the group was confronted with the heat of the Japanese media.
Instead of trying to shade the BTS, the US music industry would be interested in reviewing what the group is doing and learning from it.
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