Ask all Pakistanis who are fond of Instagram and they will unveil this list: Deepika Padukone, Priyanka Chopra and Kangana Ranaut. There were many other illustrious names that walked on the iconic red carpet; among them, Julianne Moore, Selena Gomez and Elton John. And in front of the sea of cameras that clutter the party were fabulous dresses to take your breath away.
But we are preprogrammed or not, we are pre-programmed to connect more easily to Bollywood and the strong Indian contingent of Cannes. – and what they wore – is what we remember most easily.
But who did not attend the Cannes Film Festival? Instagram-savvy Pakistanis also know this answer: Mahira Khan.
They know it because only last year they launched Google Spree, dissecting and debating the actress' debut at the most prestigious film festival in the world. His first time in Cannes was also significant, as it was a first for Pakistan. L'Oréal Paris has been Cannes' official sponsor for more than two decades and L'Oréal Paris Pakistan has been operating for over ten years. And yet, it was the first time the brand recognized Pakistan on a platform as important as this one.
Mahira attended the event as the official spokesperson for L & # 39; Oréal Paris Pakistan Haircare and described it as patriotic pride.
Mahira Khan attended Cannes last year at Alberta Ferretti
It was a moment of pride for Pakistan – and not just for Mahira – when her name was named on this infamous red serpentine rug with his country. It was a moment that alluded to the commercial potential of Pakistan's burgeoning glamorous industry and promised greater business opportunities in the future.
It's a moment that has lost its impact now that Pakistan has been excluded from Cannes. this year. Mahira is still officially badociated with L & # 39; Oreal Paris Pakistan and the brand had announced its entry in Cannes with a press conference and a lot of hype.
What happened this year?
Apparently, Mahira goes to Paris. Fashion Week instead.
L'Oréal Paris Pakistan could not give an official quote at this stage but they confirmed that Mahira would be their representative at the upcoming Paris Fashion Week (PFW).
Return on the first glance of Mahira for Cannes
We consider that it was perhaps a budgetary decision to leave Cannes and to invest rather in the next Parisian trip. It's great, of course. It will probably be a glamorous trip and we will enjoy it via social networks.
But last year, Ayesha Omar had attended New York Fashion Week (NYFW) in her capacity as Official Spokesperson for Maybelline New York Pakistan, one of the L & L product lines. # 39; Oreal.
If two international trips with Pakistani representatives – NYFW and Cannes – could have taken place last year, why could not we say the same
Once again, the parties involved do not have the same idea. were not available to comment, but we wonder if L? Oréal Paris Pakistan believes that our fledgling film industry needs to become stronger before representing itself at a major film festival like Cannes?
This does not make any sense, however, especially since very good Pakistani films were released last year. Pakistani films proved their worth last year, just as they are this year. Why make a Pakistani start then?
But what does it mean about Pakistan?
Be that as it may, Mahira's absence from Cannes is not really a cataclysmic question. Maybe she'll be back with her bright smile next year. But at this point, the impact of its beginnings last year has faded, suggesting that it may have been only a punctual wonder. , a stroke of luck or, perhaps, an effort that has been stuck because of various budget decisions. [19659002] Ideally, at this stage, Pakistan must be represented on the international scene with consistency, especially in the case of a platform as iconic and powerful as Cannes. Only then can the current global narrative slowly progress to positive paths. And only then will our fashion and glamor industry be taken more seriously at the international level.
Do you remember his sari look?
L'Oréal Paris Pakistan played a key role in orchestrating some of the country's most important fashion weeks. It symbolizes the potential of the beauty industry in Pakistan. He made visible the effort to make Pakistan visible to NYFW last year and will do the same with PFW this year.
It is significant that Pakistan was visible in Cannes last year. But to reinforce this glamorous first appearance, it should have been followed this year. Now that she has not done it yet, we hope the brand will not stop leaping year after year.
Call us pessimistic, but we have encouraged too many launches and important beginnings to see them disappear. Let's hope that Pakistan's representation in Cannes is not part of it.
