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Shilpa Shetty, actor, investor and health and fitness expert believes that there is no age to find your call. And as the actress and businesswoman is 44 years old today, she admits to having found his "a little late in the day.
But this has no deterrent effect, says the actress, who is part of the small but growing number of women who have redefined the term "bady and slender" in their forties. Indeed, Shilpa Shetty's pbadion and total enthusiasm for fitness as well as her knowledge gained on health and nutrition have made her distinguished.
And now the entrepreneur has launched his new work of love – Shilpa Shetty application. Launched for the first time on iOS and to be launched later on the Google Play Store this month, the app was launched after his own heart. It aims to help people achieve the desired goals in a "simple and inspired" way.
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The actor and inspiring physic of millions of people has a new job of love – Shilpa Shetty application
" The actor and inspiring fitness of millions of people has a new job of love – l & # 39; Shilpa Shetty application.
The application was launched with more than 15 programs, including 21 days. Weight loss program including a daily yoga routine, a flat stomach program, a post-pregnancy weight loss program, as well as bespoke programs, yoga routines and diet plans.
During the first days of its launch, the app received an enthusiastic welcome and ranks third among health and fitness apps for the iOS platform.
"My main goal is health and if I am able to spread that in terms of awareness, I have the impression of having delivered the home run," he says. she HerStory during a phone call from Mumbai.
Leaving the Adventure of Health and Fitness
Greedy reader, her curiosity to learn more about health and well-being led her to embark on in this adventure. "I started by saying," Better late than never, "she says.
Soon, she launches the DVD of yoga then the chain of well-being Iosis of which she is co-owner. In 2018, she invested in a start-up and also published books on health and well-being and recently launched the application.
"This is a very progressive and natural progression. I can not point at any point or in any case where it took off because the trip was progressive, "says Shetty Shetty.
This is not rocket science
As an actor and celebrity constantly in the limelight, Shilpa realized how curious people were about his loss of weight after pregnancy, its fitness program and its skin care regimen. . "Since many were intrigued and did not know how to do it, I realized that I had to share it with everyone. It's not devious, and health is the best gift you can give a person, "she says.
Shilpa does not believe that fitness is limited to a kale smoothie or the incorporation of avocado into your diet. His meal plans are centered on ghar ka khana (healthy meals at home every day) that are an integral part of most Indian households.
With her yoga DVDs, her book, her YouTube channel and now her app, Shilpa wants to spread the word and help people stay healthy.
"Personally, I have put time and money, that 's all for me. I am very proud to say that very few people, even actors, are willing to put money where it is. So for me, it's an investment in health.
Manish Kumar The founder of Digi Osmosis, helped her to conceive the application.
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The application has been launched with more than 15 programs, including one 21 day weight loss program.
"align =" center "> The application was launched with more than 15 programs, including a weight loss program of 21 days.
Getting Started
"I did not start it as an entrepreneurial venture," says Shilpa. Two years ago, when she started to publish free recipes on her YouTube channel, she decided to add videos of all her workouts, but she did realized that if she did not showcase it, people would not really follow her as she wanted. .
In addition, Shilpa realized that if she published it on an app, she had to pay attention to the technique and "how" of the training session.
She then returns all the videos and adds more information about the techniques and physical aspects of the workout. "I wanted to share the science behind all this and I shot 200 extra hours of content, which took me two years. It has become a business only after collecting all new materials. We will add the new videos on the app. "
Love, Time, and Money
And the Bollywood star is ecstatic at the answer. "I am really happy to have been able to give birth to this" baby "after two years. We have many problems to manage on a daily basis. When my trading partner told me that we had surpbaded the charts in two days, I just could not believe it. "
Regarding business and income, Shilpa says," If you are considering a weight loss program after pregnancy, you will have access to detailed information, for example about 150 pages, about everything to eat. , what to drink, how and why. However, she is studying personalization in the second phase because she needs more money to deploy this feature.
The goal of the application is not only to lose weight, but also to educate people about food, nutrition and fitness.
"I do not guarantee you will lose 10 kg in a month. But if you undertake this journey, I guarantee you that you will change and change your lifestyle. You will understand why we ask you to eat in a certain way and when not to eat. You will understand and be educated along the way. And then, you'll turn your lifestyle into a healthier lifestyle. You will automatically lose weight based on your BMI.
Stand out
Of course, the best part of the app is the Shilpa Shetty brand, but what sets it apart is its love for yoga. "I wanted people to know that if I can do all the exercises from the application, from the main reinforcement to the agility, to the endurance level, to the yoga asanas, at 43, they can too. "
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Shilpa Shetty says she's only doing no big claims about rapid weight loss, but guarantees a change of lifestyle if one embarks
" Shilpa Shetty says that It does not say much about fast weight loss, but guarantees a lifestyle change if one embarks on this fitness journey through its application.
With this e application, Shilpa also wants to be a pioneer in yoga. "No one in our country can boast of having a world clbad yoga app and I want to play a pioneering role."
Investing in Startups
In 2018, Shilpa also invested in Mamaearth ] a start-up of products for mothers and children founded by husband-wife couple Varun and Ghazal Alagh. Shilpa is an equity investor in the startup.
"I have a lot of faith in very enterprising and pbadionate people. They want to do things they believe in and I am willing to invest money in them. That's how Mamaearth happened. "
But she has a word of caution here. "For the moment, I do not want to disperse too much. Right now, this is the Shilpa Shetty app and I want to consolidate it and put all my energy and energy into it. We still have a lot of programs to download on the app. There is still a lot of work to be done and it will take time.
Good and Bad Days
She agrees that the fact of being constantly judged and that people expect you to always arrive flawlessly has harmful consequences. What if she really has a bad hair day? She laughs, "I'm shaking my hair or going to Iosis for a blow-dry."
It's not always for the look. She has faced many other challenges in her journey. "You have seen me go through the bad days, the controversies of my personal life; I've also known professional downs in my life. You just have to hold on. What does not kill you makes you stronger. I really believe it.
Shilpa juggles constantly between the staff and the professional. She admits to being a micro-manager and says that being fit and healthy helps. But weekends are devoted to "cheating". She does not hesitate to pamper herself and post it on social media in plain view. So it's more or less "what you see is what you get," with respect to Shilpa.
Turning off the power is also important to her.
"The only place where I find silence is my 15 to 20 minutes of daily meditation, which I am hooked on. I want to do it and do it either at the end of the day or at the beginning. "
The other element that makes it move forward, is gratitude. " Gratitude is my magic pill . I get up early in the morning and thank the Lord for being alive and well, able to talk and share all I can do and all the opportunities that come my way. This sets the right tone and allows me to continue. "
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