Eva Longoria poses at the 72nd Cannes Film Festival in Cannes, France, May 17, 2019. – Reuters Photo [19659003] CANNES, May 20 – Film stars, including Salma Hayek and Eva Longoria, celebrated the role of women in cinema A grand gala in Cannes yesterday, in an effort to promote gender equality in the sector , which still does not meet the expectations of many activists.
The Cannes Film Festival, the world 's largest film showcase, signed last year a commitment to getting an equal number of men and women in its senior management. here to 2020 is gradually gaining momentum at similar European and American events.
Actors and filmmakers participating in this year's edition joined the activists to warn the actors that the changing attitude of the industry was changing. always slow.
"We have so much work to do and I just think we can not give up," Longoria told reporters at the Women in Motion dinner in Cannes, as part of a program set up by the luxury group Kering to promote gender equality in cinema
"Whenever we see an improvement, we can not just say," Oh, let's go, relax, the momentum goes in this direction. " That will not continue so, we must continue to change the sector for ourselves. "
Chinese actress Gong Li, star of Farewell My Concubine received an award for his career.
In Cannes, four women vie for the prize for best film Palme D & # This year, including the French-Senegalese Mati Diop and the French Celine Sciamma, out of 21 films, or just under 20% of the total
Elsewhere, this proportion has sometimes been higher: more than 40% of the films competing at the Berlin festival in February were made by women.
"We hear a lot about the evolution and the improvement of the times, and that's true The idea is to support this trend. (But) the numbers still do not look good, "said Delphyne Besse, movie sales specialist and one of the 50/50 founders of the company. in 2020, the collective that subscribes to the commitment of parity of the bades signed by Cannes.
According to the figures of the g Pressure rally, 38% of the film festivals that have so far supported the campaign in the world were headed by a woman, according to the pressure group figures.
Small women filmmakers have always under-represented media in industry events.
"Women Make Movies For Eleven Years", British actress and star of the zombie movie The Dead Don's Die. Tilda Swinton said at a press conference earlier this week.
"There are countless women's movies. The question is why we do not know them, "she said, adding that even the obituaries for women directors tended to be overwhelmed by those devoted to men.
The organizers of Cannes declared that they did not plan to introduce gender-balanced quotas for the films selected to participate in the festival.
"Cannes is only at the end of the chain. It must begin with encouragement in film schools, "said festival director Thierry Fremaux last week.
The cinema showcase seeks to include more women in its board of directors, and the jury The festival has been more balanced this year.
"Director of Atlantics", Diop Diop, said the festivals were still a logical starting point for highlighting the work of women in the industry .
"It all starts with the movies, there is no festival without films, so it's an extraordinary exhibition that will give the films a lot bigger exposure," she said. Reuters in an interview – Reuters